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Sr. Brand & Trade Marketing Manager Personal Care HU & Adria

As a Senior Brand & Trade Marketing Manager you’ll have the opportunity to drive the growth of your assigned brand group (Personal Care) through excellent marketing execution in HU&ADR region (HU, CRO, SLO, SRB, MNE, BIH, KOS). As an integral member of an experienced and dynamic marketing team, you will be given extensive and diverse responsibilities across the full marketing mix and will play a key role in supporting the development of the overall category strategy.

Marketing at Reckitt Hungary is challenging and rewarding, based on consumer insights and strong innovations.  It is also a proven discipline and has developed senior leaders across the business.


You’ll have the following key responsibilities:

  • collecting, interpreting and creating marketing strategy & directions for assigned brand group based on area/regional blueprints, initiate to opt out based on local business need
  • responsible for leading the development and execution of the brand group strategy in line with both country commercial and SEE regional blueprint strategy
  • accountable and responsible for portfolio strategy in conjunction with global category and area innovation to support overall business strategy, medium / long term
  • managing & accountable for marketing budget (BEI and non-BEI) for the assigned brand group
  • initiate topline + bottom line growth projects, plan & optimize BEI and non-BEI budget
  • collaborating with supply, sales and finance to develop successful brand group plans to deliver net revenue, gross margin, market share, PC, BEI and non-BEI targets within timescales and budget approved by Area, and making sure your team executes them as per plan

  • executing with your team the product launches agreed, contributes to innovation growth by delivering product development programs and can do initiatives for further margin growth
  • helping and guiding your team to deliver monthly updates to business review and monitor market performance, prepare & present business review materials to regional discussions
  • responsible for successful implementation of initiative & brand plans as per business reviews, business plan
  • partnering with media / consumer and market insights to give recommendations to media team on media strategy and plan, represent the assigned brand group in media discussions
  • give suggestions to global category team on market copy strategy for assigned brand group, ensure adaption for relevant countries and ensure that your team executes final market copy strategy agreement
  • own development of team members and assigning of resources in-line with the regionally approved structure and as per business needs
  • manage the Brand & Trade Marketing Manager, Junior Brand & Trade Marketing Manager and Marketing Assistant in your team
  • day to day management of direct reports, ensuring their development & regularly have career discussions with them (target setting, development plan)

You’ll succeed because you have: 

  • University degree in a business related subject
  • Min. 5 years experience in FMCG market in a similar role
  • Strong commercial awareness and drive, business acumen
  • Strong presentation, analytical and financial skills, able to work in detail on the company P&L
  • Entrepreneurial approach
  • Leadership skills in impacting, contributing and challenging business strategy as well as managing and developing own team
  • Resilient, drives results and action oriented with great time management and prioritisation skills
  • Communicate and cooperate towards department leaders and other department members
  • Fluency in English (written and spoken)


You’ll love it because:

You’ll have the freedom to make a difference. You’ll put your own ideas into practice. The products you help us get out there will allow people to live healthier lives and have happier homes. And our dynamic, ownership-driven culture will bring the very best out of you, every day.

If you’re ambitious, driven and looking for more from your career, apply now, with your English CVs.

Job Segment: Home Care, Healthcare

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