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Customer Category Manager - Kroger


Customer Category Manager - Kroger

Cincinnati, OH

Competitive Salary & Excellent Benefits Package 


The Customer Category Manager will lead the execution of 4P category strategy with Kroger to deliver 4P solutions that drive retailer category growth ahead of the market. A key measure of success is the development of a long-term category partnership with Kroger with demonstrable deep customer knowledge and wide penetration in the account with all relevant 4P stakeholders. The Manager is directly responsible for the customization and execution of all aspects of 4P strategy with the specific customer, including translating and executing effective Local Success Model strategies which are mutually beneficial to Reckitt and the customer’s category performance. Primary focus is on presence and placement working in partnership with sales and drawing insight and input from Trade Marketing and Consumer Marketing (including Shopper Insights).


You’ll succeed because you will… 

  • Develop and deliver effective 4P execution based on Local Success Models and an understanding of customers, categories and consumers to maximize profitability
  • Liaise with Trade Marketing to ensure that NPD plans and wider categories are aligned and best practices are shared
  • Customize 4P strategies and plans to align with and support the retailer’s category strategy
  • Effectively negotiate mutually beneficial solutions with various stakeholders and influence key decision makers to improve in-store presence and shopper conversion
  • Conduct analysis of specific customer promotions and feed in recommendations to Trade Marketing and the relevant NAM(s)
  • Contribute to NPD meetings by representing the customer’s viewpoint to improve the effectiveness and applicability of the final go to market strategy
  • Set customer performance targets and proactively identify 4P opportunities based on in-depth understanding of the customer’s capability, position in the market and willingness to execute
  • Implement own initiatives from concept to in-store execution
  • Understand and consider the impact of own decisions and independent action within other Reckitt units and wider business
  • Manage short- and long-term contractual tactics and strategies

You’ll love it because… 

…you’ll get to make an impact like never before. You’ll be responsible for your own projects - we can’t wait to listen to your ideas. The products you help us get out there will make people’s lives better. Our iconic brands will provide an incredible platform for you. And our dynamic, ownership-driven culture will help bring the very best out of you, every day.


  • 4-year college degree
  • 5 years of experience in either FMCG, top-ten national retailer or client-facing in blue chip data provider (eg. 84.51 / Nielsen)
  • Proven track record of influencing within cross-functional relationships with key decision makers.
  • Proven ability to develop strong long-term client/customer relationships
  • Proven analytical skills and the ability to successfully integrate different streams of information into sound propositions
  • Strong knowledge of Syndicated Data (Nielsen/IRI, Spectra, Panel Data, A&Us)
  • Strong oral, written communication, and presentation skills
  • Computer proficient (Microsoft Office, Nielsen/IRI)
  • Highly proactive with strong time management and organizational skills
  • Proven political understanding and resilience, demonstrating the ability to operate on own with demanding customers




All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; color, ethnicity, race, citizenship, and national origin; religion; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law. 

Nearest Major Market: Cincinnati

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