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CDD- Média planner (H/F)

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Integrated Communications Manager

The Integrated Communications Planning (ICP) Manager plays a critical role in delivering brand growth through Comms planning. This role is a new one, designed to embrace the integration of Media, Content and Creative skill sets especially within the Digital space. Reporting into Category Manager and with a dotted line into Global Comms, the post requires an experienced and energised Media Professional with a track record in digital media planning. The ideal candidate would also have a background in Account Management and or Creative/PR experience but this is not mandatory.

 

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What will you be responsible for?

       

  • Lead an integrated team of Internal and External specialists to develop the Annual Brand Communications Plan
    • Create and own the local strategic framework for all Communications
    • Ensure rigour is applied to key stages in the process to ensure a solid case for Business growth
    • Develop and own the Ecosystem, Media Plan and Top line Performance Marketing Funnel
  • Establish and Own the Measurement Plan / Tracker
    • Agree success criteria and KPIs tracking with key stakeholders
    • Oversee optimisation of activity in-flight especially with Performance Marketing Manager
  • Main point of contact for key Agency Planners and Local Market Media Owners

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 Are you the one?

You are numerate with a strong commercial sense

You have great communication skills with people at all levels of the organisation

You are organised, care about the details and can track many actions on multiple projects

Entrepreneurial skills in terms of innovation and problem solving are key along with tenacity, tough-mindedness and ability to influence and demonstrate strong team working abilities and commitment

In line with RB core values, achievement focussed and able to work in a direct and often pressurised environment

Previous Communication Management experience in a face past environment

Facilitation skills and aptitude 

Contract CDD 8 months

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