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Assistant Brand Manager

Long Description

Role & Responsibilities:

  • Initiate market research activities to deliver powerful consumer and customer insights.
  • Develop these insights into achievable plans.
  • Develop and execute brand strategy and marketing plans, from promotion strategies to media communication, pricing, packaging, etc
  • Lead the development of marketing communications strategy and executions
  • Deliver brand growth targets with accountability on brand P/L and market share growth
  • Control marketing expenditures and manage brand budget, maximize budget efficiency, effectiveness and ROI
  • Co-operate with the Sales function and Trade Marketing, identify trade needs / opportunities, developing pricing and distribution strategies and trade promotions for the assigned category

Qualification & Skills: 

  • University Degree in marketing, business administration or related discipline
  • Minimum 3-5 years of experience in marketing preferably with FMCG companies
  • Experience in new product development and launching, adaptation of global/regional marketing strategies into local fit, running consumer focus group, TVC commercial production, etc.
  • Able to demonstrate outstanding marketing skills and potential
  • Excellent written and spoken of Chinese and English
  • Good at MS Office applications


In Return RB offer very competitive salaries with excellent benefits and the chance to progress your career within a truly global organisation.
RB is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, or any other basis protected by appropriate law. All hiring decisions are made based on merit, competence and business need.

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