Assistant Channel Trade Marketing Manager

Description

Want to provide insights that make a difference? As Assistant Channel Trade Marketing Manager, you’ll have the freedom to influence decisions driving sales and market share across a global customer portfolio.  

Working with a wealth of customer and market data, you’ll make our marketing initiatives more effective than ever. You’ll provide clarity about customer and consumer behaviours. You’ll understand our current performance – and see how it could be improved. Your insight and analysis will ensure we make fact-based decisions to improve our market share and position. And you’ll help us create and develop new business opportunities. 

You’ll succeed because… 

…you love working with data and using it to influence decisions. You know the challenges of the consumer goods sector. You’re able to translate raw statistics into compelling sales stories. With a close attention to detail, you’re highly analytical and excel in a fast-paced environment. Crucially, you’re also a great communicator, able to get your ideas across to a wider audience. 

You’ll love it because… 

…you’ll get to make an impact like never before. You’ll be responsible for your own projects - we can’t wait to listen to your ideas. The products you help us get out there will make people’s lives better. Our iconic brands will provide an incredible platform for you. And our dynamic, ownership-driven culture will help bring the very best out of you, every day. 

Key Responsibilities

• Develop channel-specific 4P strategy and tactics.
• Manage trade marketing budget and define channel trade marketing KPIs. 
• Translate brand marketing actions into customer marketing actions. 
• Contribute to channel marketing plans with customer and category analysis and promotional strategy, key contact for brand marketing teams. 
• Continuous analysis of customer position, working together with Regional Sales Manager to recommend in-store action aimed at strengthening Reckitt's position within categories. 
• Implement category strategies and vision across customers; lead and support the implementing of Reckitt’s promotional strategy across customers, in line with brand priorities and media plans. 
• Perform ongoing ROI analysis across a broad range of activities to guide effective commercial outcomes and support trade spend optimization objectives. 
• Conduct intensive Financial Modelling to support decision process e.g., Ranging, Promotion. 
• Develop ‘Go to Market” strategies for all category reviews with major customers. 
• Develop, initiate, and execute customer engagement programs for channel involved. 
• Continuous understanding on external factors and competitor’s activities of the channel involved. 
• Contribute to forecast accuracy via timely and accurate input into forecasting process. 

Skills and Competencies

• Prior trade marketing experience with a blue-chip consumer goods company of at least two years, and preferably additional functional experience in either Sales or Key Account function.
• Strong analytical skills with ability to develop strategies, tactics and measurable implementation.
• Demonstrate commercial understanding of business issues and opportunities.
• Strong understanding of Sales and Marketing strategy and planning issues.
• Strong interpersonal skills capable of building strong working relationships and influencing customers and internal teams.
• Strong communication skills, both written and oral in English.
   

Equality

All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.