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Consumer & Market Insights Manager FRBNL (F/M) - BU Health

Reckitt Benckiser is the world’s leading consumer health and hygiene company. We have operations in over 60 countries, with headquarters in the UK, Singapore, Dubai and Amsterdam, and sales in almost 200 countries. The company employs approximately 37,000 people worldwide.

With a purpose of delivering innovative solutions for healthier lives and happier homes, we are the global Number 1 or Number 2 in the majority of our fast-growing categories, driven by an exceptional rate of innovation. Our Health, Hygiene and Nutrition portfolios are led by 19 global Power brands, consisting of (but not limited to) Nurofen, Strepsils, Lemsip, Gaviscon, Durex, Scholl, Dettol, Veet, Harpic, Cillit Bang, Finish, Vanish, Calgon, and Air Wick.

 

We are currently looking for a Consumer & Market Insights Manager for our Health Business Unit.

 

ROLE SUMMARY/PURPOSE

 

You’ll have the opportunity to develop and drive the consumer and market insights program for France and Benelux (FRBNL) Health business.  You’ll be able to develop a deep understanding of the consumer and turning your insights into commercial programs to maximise business growth. You’ll be working with the FRBNL In-Market Excellence (IMEX) team which is home to multiple Power brands.  Your work will cover the complete consumer journey from her/his initial engagement to eventual purchase either on-line or in store.

 

SCOPE & RESPONSBILITIES:

 

Ensures the consumer/shopper is at the heart of all in market execution decisions made by the business:

 

  • Being responsible for all consumer-based research and all consumer research inputs into brand forecasts and brand knowledge ensuring consistency with regional / global approaches
  • Reviews and challenges the brand business objectives with cross-functional team (marketing / trade marketing / sales) to develop, manage and execute research plans
  • Provides actionable recommendation on the brand health that will improve the go to market plans
  • Ensures all market data is reliable and utilise to develop actionable learnings; strong focus and involvement in managing the business and NPD pipeline
  • Develops and implements best practices, ensuring methodologies and structure are in place to consistently deliver accurate growth opportunities.
  • Develops and builds collaborative relationships with EU/ANZ Insight & Analytics team and wider global teams to leverage and contribute to the insights and learning’s and development of insights best practice.
  • Is a champion for ensuring we have 21st century consumer insights for 21st century marketing approaches.

 

 

KEY CHALLENGES

 

  • Ability to drive business agenda to develops and implement the brand research plan
  • Clearly communicate actionable insights and drive results across multiple teams
  • Ability to multi-task and work in a fast-paced, dynamic environment
  • Development of strong relationships within the business and across teams/markets

 

 

 

 

 

SKILLS & EXPERIENCE REQUIRED:

 

  • Confident in analysing and presenting data and communicating to marketing/trade teams
  • Strong understanding of marketing and trade strategy and planning, and priority setting
  • Understanding of media/digital landscape and how this can be used to shape consumer insight
  • Proven success in supporting and driving insights
  • Excellent project management skills
  • Excellent communication skills both written and oral
  • Minimum 6 years’ experience, preferably with 3 years relevant experience client-side or within a research agency in an analytics role, preferably working on an FMCG product or brand
  • Knowledge of the consumer healthcare category preferred

 

TECHNICAL/PROFESSIONAL QUALIFICATIONS REQUIRED:

 

  • Degree in business/marketing/management or research-related discipline
  • Significant and proven experience with syndicated data and analytics in agency and client side
  • Proven ability to effectively manage large-scale brand research and budgets
  • Experience in working within a global leading FMCG matrix structured organization

 

IT SKILLS

 

  • Microsoft Office literacy essential
  • SAP (desirable)

 

PERSONAL ATTRIBUTES:

 

  • Involved, “hands on” professional.
  • Is energetic and action oriented. Easily takes up challenges and opportunities. Can act with minimum planning and/or guidance. Has strong achievement orientation.
  • Deals easily with ambiguity and can effectively cope with change, eve at short notice.
  • Effective project leadership and an ability to effectively engage others
  • Strictly adheres to and role models RB values. Has strong sense of integrity and is widely trusted
  • Is comfortable dealing with concepts and complexity. Learns quickly and adapts easily to changing situations. Easily adapts own behaviour depending on the situation at hand
  • Strong communicator and change agent. Is not afraid to say what needs to be said
  • Can manage very diverse groups of people, has strong cultural empathy, excellent interpersonal skills and can build constructive relationships internally and externally, is good at finding a common ground and pragmatic solutions to problems
  • Ability to work effectively across virtual networks
  • “Can do” attitude with strong assessment skills and reliable judgment
  • The business language in Reckitt is English, therefore fluency in English is essential

 

 

 


Job Segment: Medical, Nutrition, Healthcare

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