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Digital Activation Manager (Hygiene BU)


Want to lead online operations from the front? As a Digital Activation Manager (Hygiene BU) at Reckitt, you’ll have the freedom to shape the media strategy for our market-leading brands.


Digital Activation Manager (Hygiene BU)

Milano, Lombardia

Competitive Salary & excellent benefits package 

As a Digital Activation Manager, you will support in all digital media and marketing projects, excluding e-commerce. Our ideal candidate has been previously involved in projects about digital transformation. 
-Advise on overall brand digital strategy and learning agenda 
-Orchestrate & oversee digital campaign design & setup
-Advise on digital channel mix & design customer journey by touchpoints 
-Catalogue ongoing learnings and facilitate the sharing of learnings x-brand
-Work alongside the Head of Media to create an overall media planning strategy (brand and product) driving the digital strategy and learning agenda
-Drive data driven marketing across brands, harnessing insights that can be used to refine the marketing strategy 
-Experienced using digital platforms e.g. DV360, Facebook, YouTube, Google Analytics etc. and internal digital tools for media, consumer and business measurement
-Media agency management as well as working closely with brand teams to ensure that best practice planning and activation principles are adhered to across digital media investment 
-Create holistic synergies between local media team, local e-comm and the Western Europe digital hub 
-Alongside global & media team build out digital trainings for Italy & help to inform European markets
-Be the project leader of our 1P data strategy and digital loyalty program
-Up skill internal stakeholders on digital media best practices and keep them updated

-Solid understanding of digital media planning and activation within the Italian market
-5/7 years of experience working at a leading company within media/digital marketing
-Experience of working and influencing stakeholders / senior management and dealing with ambiguity 
-Degree, preferably in marketing, communications, or business. Masters is a plus 
-Fluency in English

You’ll succeed because…

…there’s pretty much nothing you don’t know about digital media. You have excelled in digital media agency before. You know how to get the most out of budgets. You live and breathe data analytics. You know the main digital marketing tools and platforms, and are quick to learn new ones.

You’ll love it because… 

…you’ll have the freedom to make a difference. You’ll put your own ideas into practice. The products you help us get out there will allow people to live healthier lives and have happier homes. And our dynamic, ownership-driven culture will bring the very best out of you, every day.


All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law. 

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