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Associate Brand Manager, Enfagrow


Want to drive the masterplan behind a leading brand? As a Associate Brand Manager, Enfagrow at Reckitt, you’ll have the freedom to take a major market by storm.


Associate Brand Manager, Enfagrow

Parsippany, NJ

Competitive Salary & excellent benefits package 


This position is responsible for the development of assigned brands through the achievement of specific growth objectives. The position resides within the US Marketing function and will assume support for the Brand Manager for assigned brands within the category in Equity, Activation or Innovation capacities.  The Associate Brand Manager will play a key role in supporting the development of the overall category strategy, and is expected to drive the growth of his/her assigned brands through excellent marketing execution.


You’ll love it because… 

…you’ll have the freedom to make a difference. You’ll put your own ideas into practice. The products you help us get out there will allow people to live healthier lives and have happier homes. And our dynamic, ownership-driven culture will bring the very best out of you, every day.

Key Responsibilities

•    To manage a brand within the context of the agreed strategies to maximize long term sales and profitability. 
•    Support the brand manager to develop, recommend and lead the execution of local marketing plans for assigned brands and manage the effective deployment of the marketing budget. 
•    To contribute to the development of category strategies. 
•    Monitor the marketing budget and develop product forecasts. 
•    Analyze brands and market trends and recommend actions to be taken. 
•    Contributing to RB Innovation by delivering a product development program to generate consistent sales and profit
•    growth 
•    Assist the senior brand manager/marketing director to develop, recommend and execute annual marketing plan activities, including local media strategy and plans. 
•    To initiate and manage market research projects to deliver powerful consumer and customer insights as the basis for long term brand growth. Develop these insights into achievable plans. 
•    Participate in the development of local copy strategy / executions and/or to ensure adaptation possible for other regions. 
•    In close co-operation with the Sales function and Trade Marketing, identify trade needs / opportunities, developing pricing and distribution strategies and trade promotions for assigned brands. 
•    Facilitate speed to market of products, programs and services.


•    Degree educated from a US or internationally-recognized university
•    Min. 2-3 years’ experience in brand 
•    MBA a plus
•    Career in leading CPG company a plus
•    Financially and commercially astute
•    Self-motivated, highly flexible and takes the initiative to do what’s needed
•    Team working skills Ability to work in a global environment
•    Networking skills 
•    Resilience
•    Strong oral, written communication, and presentation skills
•    Proficient in MS Office 
•    Strong time management skills
•    Ability to handle ambiguit




All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law. 

Nearest Major Market: New York City
Nearest Secondary Market: Newark

Job Segment: Nutrition, Healthcare

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