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Associate Brand Manager - Biofreeze and TheraPearl

Description

Associate Brand Manager - Biofreeze & TheraPearl
Parsippany, NJ
Competitive Salary & Excellent Benefits Package 

 

The Associate Brand Manager (ABM) will be responsible for driving activation and growth for Reckitt’s Pain Category in the U.S.  The ABM will report to a Senior Brand Manager, and support key initiatives that will establish the Biofreeze and TheraPearl brands for future success.  In addition, the ABM will have a significant impact on the business by playing a key role in leading activities, analyses, and projects.

 

You’ll succeed because you will…

  • Play a role in the development of brand purpose and bringing the strategy to life 
  • Lead cross-functional teams & agencies in execution of advertising, media planning, social community management, website, CRM & promotions, Trade, Shopper, Supply and Finance
  • Partner with Project Management to lead brand project workflows (e.g. new products, artwork changes, etc.), on-time execution, problem solving and updates to the team
  • Manage day-to-day business and budget performance, including – 
    • Analysis and reporting of market data and trends to identify insights, key drivers, and share actional recommendations to grow/protect the business
    • Forecasting Brand and Category sales
    • Tracking, inputting, and reporting marketing spend to ensure optimal spending
  • Partner with Consumer and Market Insights (CMI) team to identify consumer and market trends and insights to lead to actionable recommendations
  • Identify retail customer needs and develop strategies and trade promotions 
  • Support Senior Brand Manager and fellow brand leaders in annual brand planning and execution of strategy, tactics and delivery of the brands’ revenue and market share goals

 

You’ll love it because… 

…you’ll get to make an impact like never before. You’ll be responsible for your own projects - we can’t wait to listen to your ideas. The products you help us get out there will make people’s lives better. Our iconic brands will provide an incredible platform for you. And our dynamic, ownership-driven culture will help bring the very best out of you, every day. 

Qualifications

  • Minimum Bachelor’s degree, ideally in business / relevant discipline; MBA preferred 
  • 3-5 Years of marketing experience, ideally including exposure to equity strategy and advertising development 
  • Prior experience in related fields (Marketing, Advertising, PR)  
  • Experience leading cross-functional teams and managing agency relationships preferred 
  • Ability to demonstrate outstanding marketing skills in CPG environment 
  • Strong communication skills, analytical skills, financial skills, forecasting and P&L understanding   
  • Obsession for marketing, advertising & brand-building 
  • Well versed in social & digital marketing channels 
  • Strong commercial awareness, entrepreneurial, ability to influence, creativity   
  • Strong sense of urgency and achievement, resilient and able to respond under pressure   
  • Strong skills in analyzing data to draw conclusions, should be comfortable with Nielsen and Numerator
  • Proven leadership skills and experience
  • A proven track record of working independently and efficiently, handling time-sensitive projects, and prioritizing multiple objectives
  • Prior experience in healthcare/ OTC marketing preferred but not mandatory
  • Solid experience in development of strategy for brand and brand planning

 

#LI-Hybrid

Equality

All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law. 


Nearest Major Market: New York City
Nearest Secondary Market: Newark

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