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Senior Brand Manager - Enfamil

Job Advert

 

Want to turn big plans into a massive impact? As a Senior Brand Manager at Reckitt, you’ll have the freedom to shake up an entire market.

 

Senior Brand Manager - Enfamil
Parsippany, NJ
Competitive Salary & Excellent Benefits Package 

 

As a senior member of the Nutrition Marketing team at Reckitt, the Senior Brand Manager is in their second rotation and focused on driving growth in our biggest business in the U.S. by leading the execution of the brand strategy and plan, new launches, and marketing campaigns for our Enfamil portfolio, while being a key partner to our medical marketing team.  You’ll:

  • Manage initiative development and activation of any local brands in the portfolio including development of new products, consumer and shopper communications 
  • Generate and propose business development initiatives (BDIs) for the brand(s) based on consumer, shopper and market understanding
  • Support the Trade Marketing team as required in the implementation of the store-format activation plans or optimizing product assortment and promotional strategy
  • Support the Sales team in creating customer presentations and meeting customer requirements 
  • Coordinate and manage the brand requirements with agency partners including the statement of work, communications audits and area brand pipeline
  • Prepare the in-market execution plan and execute the approved integrated communications plan and digital execution plan with media and digital agencies  
  • Lead and build a high performing team of Brand Managers and Associate Brand Managers 

 

You’ll succeed because…

…you’re as ambitious and results-driven as we are. You have:

  • A bachelor's degree; an MBA a plus but not required  
  • Solid experience in development of strategy for Brand and Brand planning 
  • Experience in marketing models beyond traditional TVC advertising strongly preferred (i.e. medical marketing; digital; etc.) 
  • A minimum of 24 solid months as a Brand Manager within the CPG industry; experience at the Senior Brand Manager level preferred (as this is a second-rotation Senior Brand Manager role)
  • Proven leadership skills and experience 
  • Excellent analytical skills 
  • Very strong verbal/written communication skills  

 

You’ll love it because… 

…you’ll have the freedom to make a difference. You’ll put your own ideas into practice. The infant formula products you help us get out there will allow babies to live healthier lives. And our dynamic, ownership-driven culture will bring the very best out of you, every day.
 

Equality

 

In return, Reckitt offers very competitive salaries with excellent benefits and the chance to progress your career within a truly global organization.


Reckitt is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other basis protected by appropriate law. All hiring decisions are made based on merit, competence and business need.


Nearest Major Market: New York City
Nearest Secondary Market: Newark

Job Segment: Medical, Nutrition, Healthcare

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