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Senior Media Analyst

Description

 

Media Analyst

Parsippany, NJ (Hybrid)

Competitive Salary & excellent benefits package

 

As a Media Analyst, you will support internal the media planning team throughout the entire Strategic Communications Process, including Integrated Communications Strategy, Content Strategy, Tactical Planning and Measurement. You will be the conduit between the brand teams and the agency teams to ensure that all Communications Plans are addressing and measuring business objectives and ensure tactical plans ladder to the overall Communications Strategy.

 

Operational Support

  • Coordinate and interact with brand teams on media deliverables and work with agency to develop timelines to deliver strategic and tactical plans that are on time and strategy
  • Monitor competitive activity to identify trends and opportunities and maintain industry best practices and emerging strategies that will keep the brand marketing up to date.
  • Manage media and marketing budget, including understanding all marketing and financial operations Integrated

Communications Planning

  • Assist the manager with planning entire Communications Planning Process, ensuring seamless collaboration with internal and external key stakeholders – Media/ Digital Agencies, Creative Agencies, PR Agencies, Consumer Market Insights Team (CMI), and Brand Teams

Media Strategy

  • Develop timelines for annual, quarter and opportunistic plans
  • Assist the experience planner to develop test and learn scenarios to continue to innovate and accelerate media performance

 

You will succeed because you have

  • Bachelor’s degree in marketing, business, data analytics
  • 3+ years of experience working with media plans, segmentation audiences, tv upfront negotiations; or minimum 3 years of work experience with a major media agency or a digital advertiser.
  • Experience in managing multi-million budgets a plus
  • Strong Excel and PowerPoint skills
  • Experience with Purchasing Order Software is beneficial (Ariba/SAP)
  • Autonomous in executing daily assignments Excellent project management and organizational skills

#LI-Hybrid

Comparable Titles:  Associate Manager, Media, Associate Brand Manager, Media

 

 

Equality

All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law. 


Nearest Major Market: New York City
Nearest Secondary Market: Newark

Job Segment: Medical, Healthcare

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