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Trade Marketing Manager, VMS Airborne

Description

Want to see your plans come alive? As Trade Marketing Manager, VMS Airborne with Reckitt, you’ll have the freedom to find new ways to stimulate demand with our retail and distribution partners.   
 
Trade Marketing Manager, VMS Airborne 
Parsippany, NJ 
Competitive Salary & excellent benefits package 

 

Working with a portfolio of market leading brands, you’ll bring them to life in our customers’ stores. You’ll:
•    Develop category specific 4P strategy and tactics
•    Translate brand strategy into customer marketing plans
•    Understand our customers and find new ways for us to strengthen our presence in their stores
•    Create the vision, enthuse others and execute the plan. 

 

You’ll succeed because… 

  • Identify research gaps and provide input in research design/implementation. Understand and drive development of Consumer and Channel/Customer insights through research. Use data gathered through research/analysis to develop category 4Ps strategy for Customer implementation. 
  • Develop/understand Global and Local Category best practices and ensure transfer of knowledge to Sales for implementation.  Manage transfer of Local Category success to Global Teams.
  • Lead annual category 4Ps planning and review process by understanding business objectives and translating them into a channel 4Ps Local Success Model for Sales execution. 
  • Train and manage staff (analyst and marketing managers) to both build 4Ps gap analysis and develop clear, specific plans and launch new products.
  • Champion new product market entry and execution. Includes managing the development of sales presentation/materials and managing tracking/analyzing the 4Ps in-market implementation.
  • Manage & decide investments of shopper marketing budget for the Channel (>$2MM).
  • Continuous analysis of customer position, creation of “Go To Market” strategy and deployment / briefing to National Account Managers to implement.
  • Conducts intensive Financial Modelling to support decision process e.g. Ranging, Promotion.
  • Develops ‘Go To Market” strategies for all category reviews with major retailers.


 

You’ll love it because… 
…you’ll get to make an impact like never before. You’ll be responsible for your own projects - we can’t wait to hear your ideas. The products you help us get out there will make people’s lives better. Our iconic brands will provide an incredible platform for you. And our dynamic, ownership-driven culture will help bring the very best out of you, every day. 
 

Qualifications

  • 4-year college degree; 5-years of experience in Sales and Trade Marketing
  • Good understanding of Customer Management Process
  • People Management/Leadership Capabilities
  • Proficiency in Planning & Analytics; Strong knowledge of Syndicated Data (Nielsen/IRI, Numerator, Panel Data, A&Us)
  • Strong oral, written communication, presentation, and organizational skills
  • A relationship builder with good interpersonal and time management skills
  • Basic/Proficient Negotiation & Influence
  • Proficiency in Sales Management
  • Basic/Proficient Leadership Capabilities

Equality

All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law. 


Nearest Major Market: New York City
Nearest Secondary Market: Newark

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