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Senior Brand Manager

Senior Brand Manager

Tokyo, Japan



The Senior Brand Manager (SBM) will lead a category/segments/or brand stream and will be empowered to drive the brand purpose, equity, innovation/activation as relevant to ultimately deliver the impact to consumers and grow share and revenue for the business. As part of the role, SBM will be responsible for identifying market trends and growth opportunities, exploring and distilling consumer insights translating to actions driving consumer response e.g. communication (TVCM/media), innovation, activation (ATL or BTL), predicting likely competitive dynamics, and analyzing the economics of the business so that the Reckitt Japan can make effective choices to maximize competitive advantage. For the purpose, the position drives and implements these marketing activities by executing high cross functional interaction with our internal/external stakeholders. Having strong project management skills, capability for mass communication (+360) development, strategic thinking, logical thinking, well-balanced business mind-set, and passion for brand marketing are essential.



  1. Strategy Development and growth opportunities for the brand based on a thorough analysis and mapping of market, current and future consumer needs, the benefits the category can deliver, and translating these factors into commercial plans. 
  2. Execution Delivery.
  3. Innovation.
  4. Brand Activation.
  5. Trend Mapping and Frameworks (Outside in).
  6. Equity & Brand Purpose Developing Winning Purposeful Brands.
  7. Commercial Acumen.
  8. Effectively communicate with our global/regional counterparts. 
  9. Collaborate across all Divisions/Region/Group including CHQ to identify and leverage best practices. Create out of the box idea and create a pipeline for a NPD (New Product Development).


EDUCATION: Bachelor's or higher degree



  • Related work experience in a marketing function with a consumer goods company (6-8 years).
  • A solid experience in the cosmetics/skin care category is preferable.
  • Innovation experience, not only with product & brand marketing.
  • Brand Activation experience, Deeper understanding of commercial (P&Ls), Channel and trade environment.
  • Experience in diagnosing business problems and building and executing multi-faceted, long-term, strategic plans based on business challenges.



  • English & Japanese proficiency (Business level) 
  • Deeply understand '4P & 5C' and can apply those concepts into a game plan.
  • Proven ability to operate in a matrix environment and work effectively across geographic and organizational boundaries.
  • Analytical skills (including understanding of business economics and financial measures).
  • etc.

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