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Global Senior Brand Manager, eCommerce (Dettol)

Would you count entrepreneurial mindset, collaborative progress & ecommerce commercial knowledge as your superpowers? Then this role is for you.

 

Global Senior Brand Manager, eCommerce (Dettol)

Slough, Berkshire

Competitive Salary & excellent benefits package 

 

As a Global Senior Brand Manager on eCommerce for Dettol, you would be working with diverse markets & teams around the world to together build eCommerce capabilities, innovation and ultimately, drive growth outperformance for Dettol. 

 

Your responsibilities will include:

  1. Business analytics: Track & analyse sales & eCommerce data on relevant performance metrics across markets, customers, consumer trends, competitors & activations to shape strategy and find data-driven opportunities. Introducing & applying new tools, databases, processes, insights to boost consumer experience and growth outcomes for markets
  2. Strategy: Developing the strategic roadmap for eCommerce growth for Dettol globally & partnering to create locally contextualized iterations & synergies across markets
  3. Innovation
    • Commerce lead Innovation roadmap
    • Ensuring eComm readiness on global innovation pipeline
    • Over-driving channel share with eCommerce first / exclusive innovations on product, design or activation
    • Optimizing & scaling packaging as well as sizing/pricing innovation across base portfolio. Partnering with brand & ecommerce commercial team, identifying right portfolio & product assortment 
    • Working closely with marketing, identify new brand launch opportunities based on consumer/ shopper insights
  4. Activation:  Co-developing with markets a best-in-class activation plot for key big bets with iterative test & learns leveraging insights & innovations in media, partnerships, eventing, communities, etc.   
  5. Brilliant Basics on Content & Search: Improving conversions with processes & tools for upgrading, testing & deploying content that can improve findability and conversions in platform.

Organisation Relationship
Business Unit: Dettol, Category Development Organisation (CDO)
Solid Line reporting to: Global Brand Marketing Manager – Equity & eCommerce
Matrix team: eRB Innovation Director – Health
Key partners: Innovation teams in CDO. eCommerce commercial, CX, media, brand, trade marketing, legal, supply & finance teams in lead markets

 

Knowledge, Skills & Abilities:

  1. 4-6 years of marketing experience with exposure in innovation, e-commerce and digital media. Prior experience includes on ecommerce or marketing is preferred
  2. Solid financial & commercial understanding of business
  3. Excellent in data analysis. Are highly analytical with advanced skills in Excel and PowerPoint
  4. Passionate about consumer insights, eCommerce & digital landscape
  5. Team player – you will need to partner with & influence teams across functions & markets to be effective 
  6. Self-motivated, result oriented and strong problem-solving skills.
  7. Ability to deal with ambiguity and work in unstructured and ever-changing environments
  8. Entrepreneurial and agile
  9. Hungry to learn and develop a deeper understanding of what drives sales in an eCommerce business
  10. Crucially, you’re a born communicator, using data-led insights to create a compelling story for colleagues.

 

You’ll love it because… 
…you’ll have the freedom to make a difference. You’ll put your own ideas into practice. The products you get out there will allow people to live healthier lives and have happier homes. And our dynamic, ownership-driven culture will bring the very best out of you, every day.

 

Equality

All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law. 

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