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Nordic Category Marketing & Trade Marketing Manager

Want to drive the masterplan behind a leading brand? As a Nordic Category Marketing & Trade Marketing Manager at Reckitt, you’ll have the freedom to take a major market by storm.

 

 

Nordic Category Marketing & Trade Marketing Manager

Soborg, Hovedstaden

 

 

The Nordic Category Marketing and Trade Marketing Manager for Fabric Treatment (Vanish, Woolite, Calgon) is a key member of the Nordic organization. In this role, you'll own the Marketing strategy of your category in the Nordic countries hereby delivering Net Revenue, Gross Margin and Market Share targets. 

 

Vanish will be your key focus area and presents an exciting challenge. Being market leader in a low-penetration Category, it is about getting into more shoppers' baskets and build frequency around our products - ultimately driving sustainable Category value! Based in the Danish HQ and reporting to the Head of Nordic Marketing and Trade Marketing, you'll have a direct report and be part of a dynamic Team, eager to build Marketing best practices rooted in consumer, shopper or trade insights. Your key stakeholders will be Country Sales Managers and Local Trade Marketing Managers as well as Supply and Regulatory Teams. You will also have the opportunity to develop strong relationships with the Global Marketing Team for effective best-practice sharing. 

 

 

You will be responsible for: 

 

  • Annual brand plan: Creating the Nordic brand plan for your portfolio of brands, including strategy, initiatives, 4Ps and financial plan
  • Innovation: Developing new products based on trade or consumer insights. From quantifying the opportunity to developing the right 4Ps proposition, trade story and launch support 
  • Communication: Planning the yearly AtL communication and media plan for the Nordic countries - sparring with the Media Manager. Adapting or developing the assets (e.g. TV copies, Social Media) and managing bespoke communication channels (e.g. website, Facebook page) 
  • Trade Marketing: Defining assortment, price and promotion KPIs per channel. Tailoring Business Development Initiatives (BDI) utilizing local trade and consumer insights. Supporting Sales Team with Category growth stories and Trade assets (POSM)
  • People management: Leading and developing a direct report 
  • Brand performance: Tracking and analyzing brand performance utilizing Nielsen and financial reports. Amending plan to act on new challenges/opps.
  • Budget management: Crafting the yearly brands' budgets based on ROI and managing the spend 

 

 

Qualifications: 

 

Education: Master's degree or equivalent from recognized business school or university

Experience:  Minimum 4 years' experience within FMCG Marketing and/or Trade Marketing / Demonstrated experience of developing marketing strategies encompassing 

Language skills: Fluency in English (both oral and written). Fluency in one of the Nordic languages would be a plus

IT: Advanced user of Microsoft Office package, especially Excel / Experience with AC Nielsen, CATMAN and other market research software would be a plus

 

 

 

You’ll succeed because…

…you’re a natural marketer. You:

  • Are energetic and self-driven in pursuing and finishing objectives
  • Are a proven strategic thinker, with a background in brand planning and activation
  • Are analytical in your approach
  • Have the leadership and communication skills needed to get others behind your projects.

 

You’ll love it because… 

…you’ll have the freedom to make a difference. You’ll put your own ideas into practice. The products you help us get out there will allow people to live healthier lives and have happier homes. And our dynamic, ownership-driven culture will bring the very best out of you, every day.

Equality

All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law. 

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