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E-Commerce Performance Marketing Manager

Our brands fight at the frontlines to give our consumers a better life.

 

This is why we exist: To protect, heal and nurture in the relentless pursuit of a cleaner and healthier world.

 

Our products reach millions of people every day, as we fight to improve global access to the highest quality hygiene, wellness and nourishment. We’re a growing community of 40,000+ diverse, talented entrepreneurs, and the driving force behind some of the world’s most loved and trusted brands. Our portfolio includes Hygiene, Health and Nutrition brands such as Durex, Dettol,  Scholl, Veet, Air Wick, Cillit Bang, Finish and Vanish.

 

Health, Hygiene and Nutrition are the focus areas of our business, and the categories under which our brands are organised. Each area is dedicated to building sustainable solutions that will help us address the challenges presented by global mega-trends like urbanization, climate change and digital transformation.  These global pressures are challenging public health systems and increasing the need for improved hygiene products, services and education. We continuously innovate in areas like personalized nutrition, wellness, and digital health and hygiene so that individuals, families and communities can live cleaner, healthier lives.

 

In Reckitt Hygiene, we believe that our success is driven by our extraordinary people. We are currently looking for an eCommerce Performance Marketing Manager to become part of our Hygiene family in Nordics. The lenght of contract will be approx.12 months. 

 

Job Profile

    

As a Performance Marketing Resource...

 

Your core focus will be to Own & Drive Traffic Acquisition strategy for E-commerce business through In-platform and Outplatform media; collaborating with various internal and external stakeholders. Your key responsibility will be to ensure In-platform media with higher ROAS are fully leveraged & exhausted; Out-platform means are optimized for ROAS and Click Through Rate. 

Responsibilities

 

  • Be an active member of E-commerce team, demonstrating 'growth hacking' and 'resourceful' mindset 
  • Take an analytical and evidence-led approach to Performance Marketing; own in-platform and out-platform spend; maintain forward forecast by Brand / Brand Segment at SKU level 
  • Apply E-commerce Traffic model to work back from the sales target to identify traffic targets & optimization opportunities while maintaining an optimal spend mix 
  • Ensure top class Win in Search expertise, staying ahead on key word bidding strategy both in-platform and where applicable, out-platform
  • Have a deep understanding of SKU prioritization based on Traffic & Conversion rate trends 
  • Engage Platform Marketing Solutions and stakeholders at multiple levels to formalize Way of Working for increased collaboration and performance
  • Explore Out-platform opportunities to drive quality traffic and with a clear attribution model
  • Work with platforms for improved Traffic & Sales attribution - maximizing spend with clear attribution model and minimizing spend where unclear 
  • Maintain an agile media plan by Brand to ensure things that are working can be fueled more for scare and those that are not adjusted quickly
  • Engage & influence internal stakeholders such as Brand, Digital and CRM team to leverage on top funnel marketing for driving bottom funnel conversion 
  • Work closely with Business Development teams to spend in sync with Platform activations; maintain a balance between 'Always On campaign' and 'Event campaigns' 
  • Operationalize scorecards that ensure visibility and transparency to various performance KPIs
  • Work with External partners & Publishers to constantly improve attribution model for Page View and Sales optimization
  • Ensure Performance Marketing budget is being spent with right ROAS mix; Amplifying what is working and Addressing what is not working 
  • Use a combination of first party and third-party data where available to drive high quality traffic 

Requirements

Education: Degree qualified or equivalent in Engineering or business-related discipline preferred

 

Work experience: Must have some experience and exposure to Digital Media, Paid Search, Re-targeting, Publishers, and Affiliates; Hands on experience of Programmatic and Digital buying; Experience of working with dominant E-commerce player in the market is an added advantage 

 

Language: Fluency in English and Swedish both oral and written 

 

 

Other requirements: 

  • Must be a proactive self-starter with can-do attitude: demonstrate entrepreneurial spirit
  • Strong analytical and data mining aptitude; ability to use data to develop and support decisions
  • Command over Data & Insights tools, particularly Excel
  • Strong interpersonal skills, able to independently engage internal and external stakeholders
  • Be a Problem solver and an Out of Box thinker to find simple solutions 
  • Strong project management abilities; capable of prioritizing and handling multiple tasks simultaneously under tight time constraints and within budget parameters 

Interested

  • Please apply through the link with your CV and motivational letter attached. 
  • If any questions regarding the position, please contact aleksandra.strzalka@rb.com


Job Segment: Public Health, Nutrition, Healthcare

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