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Assistant Acquisition Manager, D2C

Reporting to the Head of Growth, you’ll be responsible to improve each brand in the DTC capability and growth. Ensuring the basic 3 pillars of acquisition, conversion and retention are fulfilled is at the heart of what we do.

The Acquisition Specialist must have a broad understanding and hands on capability of all channels including Paid Search, Social (Paid / Unpaid), SEO, Affiliates, Online marketing (campaigns, advertising, email) and Mobile (optimizing channels on Mobile), offline to online.

Responsibilities:

  • Implement the strategy across all paid channels: Paid Search, Affiliates, Social, Retargeting, Partners and Display with awareness of what typical strategies work well and why.
  • Champion SEO best practice collaborating cross-department to increase SEO rankings.
  • Set up day to day optimisation and monitoring across all paid channels and markets including weekly reporting.
  • Work with 3rd party agencies on campaign set up, optimisation and reporting.
  • Produce clear and detailed reporting on channel/campaign/test performance analysis, leading to data driven decisions that drive business results.
  • Test and learn approach introducing new/innovative digital acquisition methods, both within existing and in new channels.
  • Optimise and report on campaign performance.
  • Understand and work to the digital acquisition marketing budgets for brands.
  • Update wider digital team on areas of digital marketing best practice as appropriate.
  • Coordinate local market trading stance and execution across digital marketing channels globally.
  • Localise channel approach based on day-to-day market observations.
  • Identify key performance levers for each channel, sharing learning’s across internal teams and external agencies.
  • Assist in assets and campaign requirements to Design and Development teams or agencies – assist in end to end sign off process, liaising with digital agencies.
  • Maintain and develop key relationships across internal teams: Content, Design, Retention/CRM, PR, Merchandising and Development.
  • Traffic and conversion rates will be key measurables.

Requirements:

  • Relevant Degree qualification
  • Minimum 2 years of experience in digital acquisition experience with PPC campaign management, reporting and analytics, Social Media channel targeting including Facebook/Instagram.
  • Have been managing and executing all aspects of customer acquisition.
  • Experience across other digital acquisition channels, e.g., SEO, Affiliate, Email, Retargeting, Display (although experience in all of these digital marketing channels is not required).
  • Experience working with agencies and third party suppliers and assessing capabilities against costs.

Description

Want to disrupt the status quo? As Assistant Acquisition Manager, D2C at Reckitt, you’ll have the freedom to change the way we engage online with our customers. 

 

Assistant Acquisition Manager, D2C

West Singapore, Singapore

Competitive Salary & excellent benefits package 

 

Taking an innovative role in a nimble team, you’ll help us define the traffic acquisition strategy driving sales in our e-tailers. You’ll maximise our investment in search, affiliates, re-targeting and social. You’ll select and work with the best technology and media partners. Benefiting from much-loved consumer brands, we’re investing heavily in eCommerce and you’ll help take us to the next level.

 

You’ll succeed because… 

…you know online media and search channels inside out. You’ve led innovative eCommerce programs in a consumer goods business or agency before. You’re analytical, focusing on activities that drive the best return on advertising spend.  You’re also willing to experiment and learn fast. You thrive in a start-up environment – even one that is more than 120 years old. 

 

You’ll love it because… 

…you’ll get to make an impact like never before. You’ll be responsible for your own projects - we can’t wait to listen to your ideas. The products you get out there will make people’s lives better. Our iconic brands will provide an incredible platform for you. And our dynamic, ownership-driven culture will help bring the very best out of you, every day. 

Equality

All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law. 

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