Data Performance Manager

City: Bangkok

Job Description

Reckitt is looking for the Data Performance Manager who is a self-starter and can manage time on projects and provide detailed activity and performance of daily work results. As a start-up, the Performance Manager is expected to be adaptable and flexible to change as the organization grows as products will change, client accounts will grow, and project tasks will change.

Scope of Work

Identify areas & build initiative for driving performance suggesting actions of CRM program
Use information to help create inspiring activities to achieve key driver benchmarks for winning new projects KPIs & optimizing existing projects
Be a key person to data collaborate & utilization from commercial plan with cross functions & CRM partners
Lead to analyse identifying issues & opportunities from database reflect to strategy : identifying need state, purchase behaviour
Lead to measure full funnel business results of CRM program
Manage team to collate and analyse daily, weekly and monthly sales key driver information (ie acquisition, conversion, repurchase) including with cross functions i.e. eCom/ Martech team/ CRM partners
Lead to build one view of CRM Dashboard/ report from internal & external data sources

Requirements

Education background in Marketing, Media, Communications, Business or a related field is preferred
2+ years of experience executing on digital marketing data
2+ years using data visualization/Martech tools to display one view reports and share important findings
Analytical and a passion for measuring and assessing results, driving continuous improvement, and A/B testing
Knowledge of website functionality, principles, and different providers
FMCG experience preferred but not required
Digital marketing and advertising platform experience (Google, Facebook, Google Ads, and Google Analytics) required
Understanding of consumers insights and analytics to convert insights in bespoke campaigns
Experience working with CRM systems, Salesforce preferred but not required
User-centric. Highly creative and comes with experience in delivering compelling mobile app and web content for target audiences
Build solid relationships and provide excellent customer service
Have strong collaboration & teamwork skills. Expected to partner closely with the support team, vendor partners, and clients
Use sound judgement and critical thinking skills. Be able to solve complex issues, problems, and solve things on your own
Stay up to date with industry trends in digital/ CRM campaigns