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Brand Manager (all genders), Hygiene

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.

Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.


Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands.

Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society.

With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.

About the role

Seeking a visionary Brand Manager (all genders) in the HomeCare Category to elevate our leading brands to new heights in dynamic markets worldwide. Immerse yourself in customer insights and market trends, shaping the future of our products with your innovative ideas. As a key player in our marketing team, you'll have the opportunity to implement strategies that resonate on a global stage, bringing our brands to life both online and in stores. Your strategic input will craft ambitious plans, fostering sustainable growth and success for the long haul.

Your responsibilities

In summary, you'll:

  • Co-determine and develop brand/portfolio strategy
  • New product development and introduction into market
  • Develop and co-determine whole marketing mix incl. TV copy creation and localisation, media planning, etc. 
  • Ensure smooth running of „daily business“, i.e. forecasting, financial planning, marketing budget control, packaging design, etc.
  • Determine and manage brand P&L
  • Cross-functional collaboration (Supply, Sales..)

Your experience & skills we are looking for

  • Minimum Bachelor degree in Marketing or Business Administration (Berufsakademie)
  • Job experience of min 4+ years Brand Management/Product Management in extremely competitive, fast moving FMCG environment Industry: Branded Consumer Goods companies which use TV media. (Laundry / Food / Personal Care /Surface Care etc)
  • Managing the brand P&L and budget
  • Experience of Concept development.
  • Creative campaign & copy development experience
  • Experience and familiarity with market research and analysis tools (Nielsen data / concept testing methods)
  • Strong financial & analytical acumen
  • Strong communicator - in English and German - capable of building strong working relationships


Do you love our brands and are you looking for the most exciting career of your life? Then apply online now at If you have any questions, please contact us at

The skills for success

Consumer Insights, Analytical skills, Brand Strategy, Category Strategy, Presentation skills, Drive Innovation, Storytelling, Creativity, Marketing optimization, Digital Marketing, Commercial acumen, FMCG/Consumer Health Experience, Brand Management.

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.

We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.


Check out our local homepage to see our local benefits in Germany:


We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.

All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.

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