Senior Brand Manager

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.

Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

​Marketing​

Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands.

Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society.

With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams.

With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.

About the role

The Senior Brand Manager (SBM) will lead a category/segments/or brand stream and will be empowered to drive the brand purpose, innovation/activation as relevant to ultimately deliver the impact to consumers and grow share and revenue for the business. As part of the role, SBM will be responsible for identifying market trends and growth opportunities, exploring  and distilling consumer insights translating to actions driving consumer response e.g. media communication, NPD/EPD pipeline, activation (ATL or BTL), predicting likely competitive dynamics, and analyzing the economics of the business so that the Reckitt Czech & Slovakia can make effective choices to maximize competitive advantage. For the purpose, the position drives and implements these marketing activities by executing high cross functional interaction with our internal/external stakeholders. Having strong project management skills, capability for building omni-channel communication strategy (+360), strategic thinking, logical thinking, well-balanced business mind-set, and passion for brand marketing are essential.

Your responsibilities

• To manage Power Brands within the context of the agreed strategies to maximize long term sales and profitability
• To develop, recommend and lead the execution of local marketing plans for assigned brands and manage the effective deployment of the marketing budget
• To contribute to the development of category strategies
• Managing of brand portfolio by driving innovation and NPD/EPD projects pipeline with developed local support strategy
• To develop, recommend and execute annual marketing plan activities, including local media strategy and plans
• To initiate and manage market research projects to deliver powerful consumer and customer insights as the basis for long term brand growth. Develop these insights into achievable plans
• In close co-operation with the Sales function and Trade Marketing, identify trade needs/ opportunities, developing pricing and distribution strategies and trade promotions for assigned brands
• Team management of 1-2 people and day to day management and coaching of the Brand Marketing Specialist(s)/Manager(s)
• Other tasks assigned by manager

The experience we're looking for

• 5-6 Years marketing experience, must be able to demonstrate outstanding marketing skills and potential, developed within an FMCG environment
• Educated to minimum bachelors degree level in a business related subject
• Positive and with can do attitude.
• Advanced Power Point, Word, Excel
• Strong commercial awareness
• Creative and passionate about consumers.
• Entrepreneurial
• Hands on, with strong sense of urgency and achievement
• Resilient and able to respond under pressure
• Strong analytical skills
• Financial skills, P&L understanding
• Advanced Power Point, Word, Excel

The skills for success

Consumer Insights, Analytical skills, Brand Strategy, Category Strategy, Presentation skills, Drive Innovation, Storytelling, Creativity, Marketing optimization, Digital Marketing, Commercial acumen, FMCG/Consumer Health Experience, Brand Management.

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.

We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.

All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.