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Consumer Insights Manager 12 Month FTC

You will have the opportunity to develop and drive the consumer and market insights program for a section of the brand portfolio.  You’ll be able to develop a deep understanding of the consumer and turning your insights into commercial programs to maximise business growth. You’ll be working with the UK In-Market Excellence (IMEX) team which is the lead market for various Powerbrands and one the largest globally.  Your work will cover the complete consumer journey from her/his initial engagement to eventual purchase either on-line or in store.

Key Responsibilities/ Accountabilities
 

  • Being responsible for all consumer-based research for your section of the UK brand portfolio and all consumer research inputs into brand forecasts and brand knowledge ensuring consistency with global approaches
  • Reviews and challenges the brand business objectives with cross-functional team (marketing / trade marketing / sales) to develop, manage and execute research plans to best support innovation / go-to-market strategy
  • Provides actionable recommendation on the brand health for  your section of the UK portfolio that will improve the go to market plans
  • Provides in-depth consumer journey insights will feed into brand strategy, media strategy, NPD & EPD projects and BDI rollouts
  • Ensure best-in-class communications are developed, utilising consumers’ knowledge to drive consistency and uniformity that will fit across brand comms content / eco-system
  • Develops a comprehensive understanding of the relevant brand communication objectives and evaluate the effectiveness of the brand communications in market
  • Ensures all market data for your section of the UK brand portfolio is reliable and utilise to develop actionable learnings; strong focus and involvement in managing the business and NPD pipeline
  • Develops and implements best practices for your section of the UK brand portfolio, ensuring methodologies and structure are in place to consistently deliver accurate growth opportunities.
  • Develops and builds strong relationships with Global CI and data & analytics teams to leverage and contribute to the insights and learning’s and development of insights best practice.

Key Challenges:

  • Ability to drive business agenda to develops and implement the brand research plan
  • Clearly communicate actionable insights and drive results across multiple teams
  • Ability to multi-task and work in a fast-paced, dynamic environment
  • Development of strong relationships within the business and across teams/markets

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