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Senior Brand Manager, Global Expansion Markets, Health & Nutrition

Description

Senior Brand Manager, Global Expansion Markets, Health & Nutrition
Slough, Berkshire (Hybrid)
Competitive Salary & excellent benefits package

 

This Senior Brand Manager (SBM) is a one of its kind opportunity to make a big impact at a GLOBAL scale working on increasing the geographical footprint of a whole host of iconic Reckitt brands in the Health/ Nutrition categories. The role sits within the Global Expansion Markets (GEM) team, a newly established business within Reckitt, as an important and strategic pillar to accelerate RB's growth via a unique partnership based agile business model to leverage new brand opportunities in whitespaces.  

The ideal candidate is a self-starter, a strong collaborator, problem solver and able to work in an unstructured environment while reaching out to different resources within Reckitt to unlock opportunities. You must be a strong communicator; be able to work independently to generate high-quality work and be willing to experiment, fail, learn, collaborate, challenge and create.  


What you will be doing:

  • The SBM, Health/ Nutrition is responsible for growing our Health/ Nutrition brands in new markets by launching the brands/ products in newer markets, developing and executing consumer demand generation toolkits and overseeing execution by our customer partners in line with agreed KPIs
  • Define and own the whitespace expansion strategy and brand launches into new markets along with Trade marketing
  • Design winning 4P strategy in collaboration with Trade marketing; Sales and Customers (Distributor partners and key retailers).  
  • Run activation plans for key brand launches. Track performance vs KPIs and optimise support model  
  • Pioneer a new digital led demand generation model that can be replicated across multiple geographies across the globe 
  • Design/ Run/ oversee digital marketing campaigns for new brand launches 
  • Collaborate and lead with external agency partners for light touch creation/ adaptation of existing global assets 
  • Own the NPD/EPD development and Artwork development
  • Develop GEM Marketing success model to capture learnings and winning principles that can be replicated to newer launches. 
  • Managing, developing, and coaching direct reports 


What we are looking for:

  • 6-8 years FMCG trade marketing/brand marketing experience in an operational role  
  • Experience in New product development; launching new brands and digital marketing esp Social, Search, Influencer marketing and Performance marketing
  • Strong operational skills; Previous Trade marketing experience is valued
  • A mix of DvM and Developed market experience and exposure to multiple categories / brands valued
  • Track record of exponentially growing brands; successful brand launches
  • Experience in international business, or whitespace market expansion 
     

 

Equality

All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law. 


Job Segment: Medical, Nutrition, Healthcare

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