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Senior Brand Manager

Description

Want to make a great impression? As Senior Brand Manager with Reckitt, you’ll have the freedom take a unique healthcare category and make a lasting impact on consumers.

 

Senior Brand Manager

Slough, Berkshire

Competitive Salary & excellent benefits package with Hybrid working

 

Leading a major category, you’ll wow our consumers. You’ll grow our leading healthcare brands. You’ll interpret customer insights and market data, and use your findings to steer some seriously innovative projects. You’ll identify opportunities and develop initiatives to ensure your brands make a bigger splash online as well as on shelves. Creating a lasting legacy, you’ll develop ambitious five-year plans that will deliver growth for years to come.

 

You’ll succeed because you will…

 

  • Define and own the whitespace expansion strategy and brand launches into new markets along with Trade marketing
  • Design winning 4P strategy in collaboration with Trade marketing; Sales and Customers (Distributor partners and key retailers).  
  • Run activation plans for key brand launches. Track performance vs KPIs and optimise support model  
  • Pioneer a new digital led demand generation model that can be replicated across multiple geographies across the globe 
  • Design/ Run/ oversee digital marketing campaigns for new brand launches 
  • Collaborate and lead with external agency partners for light touch creation/ adaptation of existing global assets 
  • Own the NPD/EPD development and Artwork development
  • Develop GEM Marketing success model to capture learnings and winning principles that can be replicated to newer launches. 
  • Manage, develop, and coach direct reports 

 

You’ll love it because…

…you’ll get to make an impact like never before. You’ll be responsible for your own projects - we can’t wait to listen to your ideas. The products you help us get out there will make people’s lives better. Our iconic brands will provide an incredible platform for you. And our dynamic, ownership-driven culture will help bring the very best out of you, every day.

Equality

All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law. 

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