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Senior Content & Consumer Experience (CX) Strategist

Description

Senior Content & Consumer Experience (CX) Strategist 
Slough, Berkshire 
Competitive Salary & excellent benefits package 

 

As a Senior Content and CX Strategist you’ll be responsible for the development and design of content and consumer experience strategies, in a way that delivers business growth (acquisition, engagement, conversion). They will work closely with both Regional and Local CRM, Brand and eCommerce leaders; implementing data-led strategies, developing conversion-focused content and leading creative innovation. The role requires strong creative and digital expertise – building app-centric plans and editorializing brand strategies to ensure we build the strongest possible relationship with 100% of new moms across the region.


What you will be doing:

  • Own & lead creative strategies that drive 1P data collection and sales from known audiences
  • Increase app & D2C content performance & relevance through Moments of Meaning framework 
  • Lead key campaigns with global Content Studio and key innovation projects
  • Create asset banks to support all IFCN markets
  • Consult and innovate across all eCommerce brands but with a focus on Infant & Child Nutrition  Health ad Hygiene portfolio
  • Liaise and manage multiple stakeholders throughout the region – providing the Global CARE team with a clear view on the region’s progress, challenges and successes


What we are looking for:

  • Fluent in GA analytics and SFMC
  • Bachelor’s degree in Marketing, Communications or relevant disciplines 
  • The proven ability to deliver creative strategies that drive growth, the passion and drive to engage at all levels across the business to develop a Customer First strategy
  • Communications and story-telling skills that combine a data analyst with journalism mentalities 
  • Mind-set of applying data and analytics to track performance and refine strategy 
  • Understand characteristics of different social media platform and how to effectively leverage on them to build customer engagement 
  • Knowledge of digital marketing, content creation and content management 
  • Knowledge of digital technologies especially how enterprises across the world are leveraging them to transform their customer experience and advance their approach in customer engagement 
     

Equality

All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law. 


Job Segment: Nutrition, Healthcare

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