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Customer Marketing Manager

City:  Barcelona

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.

Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.


Our Sales teams help to deliver Reckitt's purpose by building shared success with our customers, making access to the highest quality hygiene, wellness, and nourishment possible in-stores and online.

Within Sales, we're focused on achieving outperformance across all of our channels, operating in highly competitive categories. This focus results in a dynamic, fast paced environment where cross functional teams are encouraged to collaborate to achieve success.

We have around 10,000 sales people across the world, within market roles and ranging in areas like Field Sales, Key Accounts, Trade Marketing and Category Development.

About the role

The Customer Trade Marketing Manager for Regionals & Traditional channel plays a key role within the Country Sales & Trade Marketing team, being responsible for driving 4P’s activation excellence in store across its channel and brands with a clear focus on growing sell out for our brands.

Your responsibilities

RB 4P activation plan by customer ownership and execution
LSM ownership
Activation of LSM guidelines for focus brands at customer level
Placement compliance by customer, collects input from customers and adapt brand strategy to each of the realities
Promo strategy compliance by customer on each of the brands 
Brands Must stock list tracking and plan by customer
Category management

Seizes category management projects opportunities where applicable
Defines targets by customer and align with Mkt& Sales
NPDs implementation plan on the market
LSM scorecards
Sell-out and main KPIs 
Provide sell-in & sell-out analisys review monthly understanding which are the main KPIs impacting on it 
Customer engagement and activation
Nurture dialogue and contact points with customers to understand thinking and behavior and gain insight into customer & brands strategies 
Develop compelling trade stories
Develop the brand strategy for the T2T meetings 
Regularly monitor and improve in-market execution (field visits, 4P execution)
Brands Promo and activation guidelines by customer, ROI calculation and implementation evaluation together with KAM. Proposes action plan for gaps recovery

Develop FSF presentations and visit guidelines to support the initiatives doyment to customers 
Sales force coaching on in-market execution principles
Define secondary placements activation strategy
Supports pre-packs activation in cooperation with Mkt/POSM manager/KAMs

The experience we're looking for

  • At least 3/4 years of experience in same role or similar
  • Previous experience in FMCG/Pharma companies will be valuable.
  • Fluency in English
  • Analytical skills
  • Strategic thinking
  • Presentation skills


The skills for success

Trade Marketing, Field sales; Field sales management, Ecommerce, Analysing sales and Ecommerce data, Leadership skills, Consumer Insights; Shopper Insights; Customer Insights; Category Analysis, Collaboration and partnership skills; Influencing, Consultative Selling, Customer strategy; Channel strategy, Sales strategy development, Perform product planning, Business acumen; financial acumen, commercial accumen, Sales negotiation, P&L Management, Strategy Execution, Operational Excellence.

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.

We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.


We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.

All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.

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