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Digital Activation & HCP Content Developer Specialist

City:  Bucharest

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.

Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.


Our Medical team turns science and clinical data into world-beating products and ideas. We develop the products, and build the medical community relationships, that fuel our growth. Our competitiveness and relentless innovation set us apart. And, every day, we go above and beyond to support our consumers at every stage of life.

Our dedication drives the sales of our portfolio across designated paediatric and OBGYN office and hospital segments, where we work with them to make sure the people in their care benefit from having access to our trusted nutritional products.

Our team are trusted to set the direction we need to deliver outstanding results. And because our areas of expertise are so critical to Reckitt's success, we develop and cultivate business relationships with key decision makers like physicians, M.D., office staff, hospital staff and others in the consumer influence network.

About the role

The Digital Activation & HCP Content Developer reports directly to Medical Affairs Manager SEE and is responsible for creating and executing digital medical marketing campaigns that target healthcare professionals (HCPs) for leading OTC brands such as Nurofen, Strepsils, Gaviscon and Personal Care brands as Durex across three markets- Romania, Bulgaria, Hungary.

Your responsibilities

Develop and execute digital marketing campaigns targeting healthcare professionals (HCPs)

Collaborate with the medical marketing team and digital team to develop and implement strategies that drive engagement and increase brand awareness among HCPs.

Create and manage editorial calendars to ensure content is delivered timely and accurately.

Develop content that resonates with HCPs, including email, social media, and web content.

Ensure all content follows regulatory requirements.

Analyze campaign performance and make recommendations for improvement. Lead brainstorming sessions related with digital content development.

Manage internal HCP related Power apps (GDPR and e-mailing power app).

Manage the implementation of the Romanian HCP website working closely with Global team and all other related activities including developing local digital content for HCP website.

Localize and implement global digital content (webcasts, Medscape, newsletter)

Develop & produce materials for the conferences.

The experience we're looking for

Bachelor’s degree in marketing, communications, or a related field. University degree in Medicine, Pharmacy, Biology, Chemistry, or other related Life Sciences is a plus.

2+ years of experience in digital marketing, with a focus on healthcare. Digital marketing courses and qualifications are considered an asset.

Strong understanding of digital marketing channels, including email, social media, and web.

Excellent communication skills, both written and verbal.

Ability to work independently and as part of a team.

Passion for healthcare; available for periodic travel within the Region or globally if required.

The skills for success

Medical marketing, Global Medical Affairs, Stakeholder relationship management; Customer relationship management, Key account management; strategic partnership, Customer value maximisation,  Influencing, Storytelling, Negotiation skills, operational excellence, Compliance monitoring, Digital activation to HCPs, Digital strategy; Channel strategy, Medical Sales; Clinical sales knowledge, Medical Marketing, Capability building.

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.

We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.


We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.

All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.

Job Segment: Gynecology, OB/GYN, Obstetrics, Pharmacy, Nutrition, Healthcare

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