Medical Marketing Specialist

Description

Want to power forward a powerbrand? As a Medical Marketing Specialist at Reckitt, you’ll have the freedom to make a big name even bigger.

Objective: The Medical Channel is key for the demand generation of the categories. A proper communication strategy for the Medical Channel is needed to convey the Brand Strategies A great Medical communication Campaign includes: Detail Aid, e-Mail, WhatsApp, Events, Scientific Materials, Gimmicks, Disruptive activation

Responsibilities:

•  Partner with Brand Marketing to propose Communication Strategy per Brand
• Partner with internal and external key stakeholders to create proposed Detailing Aids per brand:
•  Briefing Process
•  Partner with Medical Affairs, Nutritional Science to establish brand claims based on scientific evidence.
• Propose to Manager different scenarios of Detailing Aids
• Continuous process of changes and authorization (including LARS) until getting final Detailing Aid
• Detailing Aids Market Research with HCPs and MSF, in junction with CMI
• Propose and implement scientific materials strategy & calendar per brand per HCPs segmentation.
• Creation of strategic communication concepts for RB Events 
• Define, and implement Brand's communication strategies for 3rd parties events (booths & stands)
• Propose HCPs and HCEs gimmicks strategy per brand and execute calendar (prior approval by Manager and MD)
• Define communication strategy per Brand in Digital Channels and ECRM (Veeva)

Requirements

• Advanced English
• Experience in Medical Marketing or related  (Consumer Health, Nutrition)
• Experience in content creation, digital campaigns, agency (external ) and internal relation

Competitive Salary & excellent benefits package 

Focusing on a dedicated market, you’ll make your mark by making sure we do the same. You’ll:

• Support the setting and execution of an ambitious country commercial strategy
• Work with Supply, Sales, Area and Finance to hit and exceed our every target
• Put commercial plans into action
• Help develop consumer and shopper communications
• Contribute to new business development initiatives
• Deliver excellence in execution for equity, activation and innovation projects.

You’ll succeed because…

…you’re every bit as entrepreneurial as we are. You:

• Have a solid background in sales or marketing, ideally gained in an FMCG setting
• Have a keen commercial and financial mind
• Are creative and resilient problem-solver
• Are a natural team player
• Are comfortable wrestling with data to draw conclusions and suggest new strategic approaches.

You’ll love it because… 

…you’ll get to make an impact like never before. You’ll be responsible for your own projects - we can’t wait to listen to your ideas. The products you help us get out there will make people’s lives better. Our iconic brands will provide an incredible platform for you. And our dynamic, ownership-driven culture will help bring the very best out of you, every day. 

Equality

At Reckitt, we recognise that in real life, great people don’t always ‘tick all the boxes’. That’s why we hire for potential as well as experience. Even if you don’t meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. Come and join a team whose purpose is to protect, heal and nurture in the relentless pursuit of a cleaner and healthier world.

All qualified applicants to Reckitt will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.