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Trade Marketing Manager

Description

Want to see your vision have an impact? As a Trade Marketing Manager with Reckitt, you’ll have the freedom to own the strategy and see the results in stores around the world.

 

Trade Marketing Manager

Hong Kong, Hong Kong

RESPONSIBILITIES / ACCOUNTABILITIES

-Contributes to category marketing plans, with customer & category analysis and promotional strategy. Develop Category Trade Marketing Strategy and align operation plan with MKT and Sales team.
-Monitor Trade KPIs and follow up with field execution. Involve in internal Integrated Business Process, sharing insights to support Sales Director, HoTM and Channel Head in Forecasting and Business performance review.
-Develops channels/customer 4P strategy and tactics in line with respective head of key accounts. Involve in JBP and key presentation to customers.
-Manages the trade marketing budget. Plans and monitors Trade Spent
-Develops and implements promotional strategy and plan (in line with brand priorities and media plans) across customers: promotions, visibility, and activation activities. 
-Key contact for the brand marketing team with regards to all promotional and customer activity.
-Lead key projects relating to Revenue Management, Trade Spent monitoring improvements…supporting Total Portfolio in coordination with other TMMs, local/global stakeholders.

 

PROFESSIONAL QUALIFICATIONS/ EXPERIENCE
•Educated to minimum bachelors degree level ideally in a business related subject - from a recognised University 
•Minimum 7 years FMCG experience in Sales/ Trade Marketing/ Marketing and Key Account Management 
•Prior trade marketing experience with a blue chip fast moving consumer goods company of at least four years, and preferably additional functional experience in either : Sales/Key Account function working with key international retailers, or brand marketing.
•Results oriented, entrepreneurial, and self-motivating.
•Tenacious and resilient, driven to achieve even when faced with obstacles.
•Leadership and interpersonal skills capable of building strong working relationships and influencing and customers and internal teams.
•Strong commercial understanding of business issues/opportunities.
•Strong communication skills, both written and oral (in English). Experience working with Regional/Global partners is advantageous.
•Strong understanding of sales and marketing strategy and planning issues.
•Strong analytical skills with ability to develop strategies, tactics, and measurable implementation. 
•The business language in Reckitt Benckiser is English, therefore fluency in this language is essential. Fluency in other languages(s) is advantageous. 

Equality

At Reckitt, we recognise that in real life, great people don’t always ‘tick all the boxes’. That’s why we hire for potential as well as experience. Even if you don’t meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. Come and join a team whose purpose is to protect, heal and nurture in the relentless pursuit of a cleaner and healthier world.

All qualified applicants to Reckitt will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.

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