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Senior Business Analyst-Omni Channel


Reporting to Global IT director- medical and is to lead medical digital channel activation and operate medical omni-channel products such as Pitcher and SpotMe across Reckitt ASEAN and LATAM


  • Support/lead medical digital channel activation, i.e. social messaging, personalized HCP microsite, remote detailing, rep-led email, branded HCP portal, webinar and communication tool between HCPs and patients as part of Reckitt medical digital eco-system
  • Train super users for medical omni-channel products- Pitcher, SpotMe and Experience Cloud
  • Drive the development of omni-channel KPIs as well as have a full grasp of actionable KPIs on Pitcher and SpotMe
  • Coordinate medical content development for digital channel and share best practice with across Reckitt
  • Be partner with medical channel to develop omni-channel strategy and drive user adoption of omni-channel products- Pitcher and SpotMe
  • Operate medical omni-channel product- Pitcher and manage Pitcher enhancements that require coordination across functions and take charge of setting up processes between global, regional and country teams.
  • Coordinate with business and other product teams to drive connected dot under medical ecosystem
  • Support medical omni-channel product rollout to all Reckitt countries
  • Be the centre of knowledge for medical omni-channel products and responsible for medical omni-channel projects and regular reporting


  • Internal Contacts
  • Global medical channel team, region/local medical channel teams and digital team
  • External Contacts
  • Pitcher, SpotMe, Experience Cloud and TCS


  • Bachelor’s Degree in IT or marketing with more than seven-year experience in digital channel activation products, medical content management system or related fields such as Veeva CRM, Pitcher, SpotMe and Experience Cloud 
  • Self-driven with a passion for customer relationship management and omni-channel engagement
  • Exceptional analytical skills and comfortable with a lot of data and drawing insights to make informed decisions.
  • Good organization with strong project management skills to work with multiple teams across different countries.
  • Strong team player who is collaborative and also able to carry out tasks independently while delivering timely results.
  • Meticulously study performance and user behaviour and fine-tune strategies to increase engagement.
  • Ability to communicate effectively and confidently at all levels and teams.
  • Technical knowledge with Field Force CRM and Content Management•    


  • Experience with Sales Force Effective in business side is preferred
  • Experience with pharmaceutical or consumer health company is preferred


All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law. 

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