Category Marketing Comms Manager - Fabric Care

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.

Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

​Global Category​

Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands.

Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society.

With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams.

With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.

About the role

 Step into a realm where your marketing skills will lead to extraordinary growth and innovation. As a Category Marketing Manager at Reckitt, you will manage brand strategies that resonate with our diverse audience, propelling our large product category to new heights. Your strategic thinking and creative spark will be the driving force behind our success, inspiring a skilled team to deliver excellence. At Reckitt, we're not just marketers; we're trailblazers shaping the future of consumer health. Ready for the challenge? Join us and be part of something big.

This position is responsible for owning Comms for Vanish, leading the development of creative idea and core creative assets for all activations ensuring full funnel requirements/ sufficiency with receiver markets, & leading the deployment of full toolkits to IMEX for localization. 

Your Responsibilities

• Leading partner for the GBD Masterbrand and work.
• Creative AOR to deliver Creative & Comms
• Lead partner with the l&A consumer insights to fuel our Creative & Comms.
• Lead partner for the Design and Shopper teams.
• Lead partner for Markets on Creative & Comms related topics.

Insight:

• Contribute to a live bank of powerful consumer insights to fuel our Equity, Creative & Comms

Comms Planning:

• Define Activation Roadmap and Timing to enable Area/Market targets
• Lead with Comms Planning team the GLA, including ROI and GSM recommendation
• Drive recommendation on Support Model by Market considering local requirements
• Consolidate Comms learnings from the Markets and inform future decisions

Comms Development

• Lead the development of Creative Idea, Core Creative Assets and core communication for all Activations (TVC/Video, KV/ In-store/ Digital /ecomm Templates & others TBD by project) ensuring full funnel requirements/ sufficiency with receiver markets
• Co-lead the l&A qualification requirements and action accordingly across multi-markets

Comms Deployment

• Provide Activation Toolkits (Innovation/ BDls) tailored by market cluster/ Job to be Done. MMR like process to collect feedback, finding supplier, creating POSM catalogue for markets to order. Localization done by Markets.
• Deploy Master Asset toolkit to markets for localization (Comms & Design)

Partnerships

• Lead our key Area partnerships to maximise impact on Equity and Performance. Ensure IMEX teams fully enabled through timely guidelines and toolkits.
• Develop and deploy brand partnership guidelines and best practices.

What we're looking for:

Marketing experience: 

• Must be able to demonstrate outstanding marketing skills developed within the FMCG environment, including experience on the brand or the broader category.
• Experience in growing brands and categories.
• Experience with performance marketing and how to drive sustainable growth.

Brand Equity and Creative & Comms Experience:

• Must be able to demonstrate Brand Equity and Creative & Comms skills developed within the FMCG environment.
• Experience in managing iconic brands.
• Experience in Creative & Comms development and execution.

The skills for success

• Strong leadership skills, outstanding presentation and communication skills.
• Strong commercial acumen and analytical skills.
• Ability to work in a matrix organization (CDO, MX, Sales, Key Lead Markets, Agencies) - strong interpersonal skills, dealing with multiple stakeholders across different functions and levels of expertise.
• Entrepreneurial and able to work autonomously.
• Strong sense of urgency and achievement.

Role Fit Criteria:

• Creative & Comms Experience
• Experience on the brand or the broader.

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.

We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.

All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.