Digital Marketing Data Analyst

Description

Want to be at the forefront of a transformation? As a Digital marketing data analyst, you’ll be central to accelerating Reckitt's digital marketing measurement capability across multiple markets for a priority brand.

Key responsibilities 

Working closely with digital marketing specialists across multiple markets, you will be central to the continuous improvement of an iconic brands digital media analytics and insights. You’ll:

• Localise and implement digital measurement methodology (KPIs, attribution, etc)
• Support and contribute to campaign design, setup and analysis
• Identify, analyse and communicate key levers to support in-flight optimisations
• Drive data visualisation & facilitate access to insight through campaign data
• Interface with multiples functions during campaign, from Marketing to Data Scientist/Engineering teams.
• Distil best practices and insights from campaigns and tactics across brands and markets.

You’ll succeed because…

…you are logical with excellent communication, quantitative and analytical skills. You:

• Are organised & highly numerate. Results-orientated and entrepreneurial, you prioritise the things with the biggest impact.
• Have skills in data analysis & report building using reporting tools (e.g DSPs such DV360, Meta Ads, Amazon DSP, Google Ads, Looker/DataStudio, Datorama)
• Have experience in work with digital marketing and media data and metrics. A knowledge of attribution modelling as a plus
• Are passionate about data & detailed accuracy
• Are self-motivated & able to work well with individuals at all levels & across markets
• Enjoy problem solving and uncovering insight that drives impact

You’ll love it because…

…you’ll have the ability to identify & drive towards insight. You’ll build measurement expertise, supporting multiple markets to catalogue learnings from digital campaigns. You’ll be responsible for ensuring accurate analysis and detailed results that will impact brand strategy. You’ll facilitate the ongoing sharing of knowledge. And our dynamic, ownership-driven culture will help bring the very best out of you, every day.

Equality

At Reckitt, we recognise that in real life, great people don’t always ‘tick all the boxes’. That’s why we hire for potential as well as experience. Even if you don’t meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. Come and join a team whose purpose is to protect, heal and nurture in the relentless pursuit of a cleaner and healthier world.

All qualified applicants to Reckitt will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.