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Senior Trade Marketing Manager

We are Reckitt


About the role

Want to see your vision have an impact? As a Senior Trade Marketing Manager with Reckitt, you’ll have the freedom to own the strategy and see the results in stores around the world.


Senior Trade Marketing Manager

Taipei, Taiwan

The Senior Trade Marketing Manager plays a key role within the country sales team, driving excellence in in store (4P) execution across Key channels/key customers/key accounts.  The role will also focus on building expert knowledge in our key categories and sharing this with the customer in order to build long term partnerships and conduct revenue growth management.

Leads within the country of the development and implementation of all category management strategies, this will focus on increasing Reckitt’s in store presence in our categories, strengthening our brands, optimizing product assortment, and promotional strategy.

Your responsibilities


  1. Develops country/customer 4P strategies and tactics in line with channel plans.
  2. Defines Category trade marketing KPIs and manages the trade marketing budget
  3. Contributes to category marketing plans, with customer & category data analysis and promotional strategy
  4. Continuous analysis of the customer’s position works together with sales manager to recommend in store actions aimed at strengthening Reckitt’s position in the category.
  5. Develops and implements Reckitt’s promotional strategy (in line with brand priorities and media plans) across customers.
  6. Presenting on 4P strategy to our customers
  7. Key contact for the brand marketing team with regards to all promotional and customer activity.


-Competing in an increasingly competitive environment to achieve a leading position (category champion) in Reckitt’s key categories.
-Translating brand marketing actions into winning customer marketing actions.

The experience we're looking for

  1. Prior trade marketing experience with a fast moving consumer goods company of at least four years, and preferably additional functional experience in either : Sales/Key Account function working with key international retailers, or brand marketing.
  2. Results oriented, entrepreneurial and self-motivating.
  3. Tenacious and resilient, driven to achieve even when faced with obstacles
  4. Leadership, people management and interpersonal skills of building strong working relationships and influencing among customers and internal teams.
  5. Strong commercial understanding of business issues/opportunities.
  6. Strong communication skills, both written and oral (in English).
  7. Strong understanding of sales and marketing strategy and planning issues.
  8. Strong analytical skills with ability to develop strategies, tactics and measurable implementation.

The skills for success

What we offer


At Reckitt, we recognise that in real life, great people don’t always ‘tick all the boxes’. That’s why we hire for potential as well as experience. Even if you don’t meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. Come and join a team whose purpose is to protect, heal and nurture in the relentless pursuit of a cleaner and healthier world.

All qualified applicants to Reckitt will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.

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