Consumer Insights Manager
Description
Want to show the way in digital? As an Innovation & Insights Manager Pol&EE with Reckitt, you’ll have the freedom to explore the possibilities of digital and new media.
Responsibilities:
1. Leverage consumers/HCPs insights for brands and business growth
a. Build Insights, Tracking and validation (Consumers, shoppers, HCPs) agenda in collaboration with Brand Teams, alignment with I&A NEANZ.
b. Lead big insights/research project with Brand owners
c. Test & learn and deploy new A&I methodologies and tools
d. Develop A&I capabilities in marketing based on #MarketingExcellence tools.
e. Represent PLEE in Insights forums and discussions.
f. Build PLEE Insights reporting based on agreed KPIs
g. Estimate volume and value categories/ segments and brand growth (MS), as objective input to S&OP and financial process.
h. Manage I&A budget.
2. Drive innovations pipeline that unleashed growth agenda
a. Identify growth opportunities based on market and consumers insights (new spaces)
b. Evaluating innos potential concepts through consumers/HCPs/pharmacists interactions and other A&I methodologies
c. Lead critical in-licensing inno projects for PLEE with close Area (all markets) and CDO collaboration
d. Represent PL & EE voice in global/Area Innovations projects.
3. Strategic support
a. Contribute to Marketing strategy development
b. Lead 3-5years strategic planning process.
Expectations:
Min 2 years on Insights position.
You’ll love it because…
…you’ll get to make an impact like never before. You’ll be responsible for your own projects - we can’t wait to hear your ideas. The products you help us get out there will make people’s lives better. Our iconic brands will provide an incredible platform for you. And our dynamic, ownership-driven culture will help bring the very best out of you, every day.
Equality
At Reckitt, we recognise that in real life, great people don’t always ‘tick all the boxes’. That’s why we hire for potential as well as experience. Even if you don’t meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. Come and join a team whose purpose is to protect, heal and nurture in the relentless pursuit of a cleaner and healthier world.
All qualified applicants to Reckitt will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.