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Assistant SFE Manager

City: Bangkok

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

Sales

Our Sales teams help to deliver Reckitt's purpose by building shared success with our customers, making access to the highest quality hygiene, wellness, and nourishment possible in-stores and online. Within Sales, we're focused on achieving outperformance across all of our channels, operating in highly competitive categories. This focus results in a dynamic, fast paced environment where cross functional teams are encouraged to collaborate to achieve success. We have around 10,000 sales people across the world, within market roles and ranging in areas like Field Sales, Key Accounts, Trade Marketing and Category Development.

About the role

Dive into the heart of commerce as our new Trade Marketing Manager at Reckitt, where you'll take the lead in creating impactful strategies that boost our sales and market presence. With you on our team, our leading brands will shine in stores, engaging our customers and driving demand. Your expertise with the 4Ps will carve out innovative paths for our category strategies, embodying the brand vision within marketplaces. This is your chance to shape market trends, become a brand envoy in our partner stores, and set the stage for others to bring your strategies to life.

Your responsibilities

The Assistant SFE Manager will be responsible for driving the productivity and efficiency of the field sales team. You will leverage the Veeva CRM ecosystem to design territories, set KPIs, and provide actionable insights that help our medical representatives maximize their impact within hospitals and clinics.

1. CRM Strategy & Veeva Administration

Veeva Master:
Serve as the functional lead for Veeva CRM, ensuring data integrity, managing "Cycle Plans," and optimizing the "Approved Email" and "CLM" (Closed Loop Marketing) modules.

Alignment & Targeting: Manage territory alignments within Veeva to ensure sales reps are assigned to the correct hospitals and Healthcare Professionals (HCPs).

Digital Integration: Track how reps use digital sales aids during hospital calls to measure engagement levels.

2. Sales Productivity & KPIs

Targeting & Segmentation:
Categorize HCPs (A, B, C tiers) based on potential and prescribing behavior to optimize call frequency.

Incentive Management:
Assist in designing and calculating Sales Incentive Plans (SIP) based on performance data and territory goals.

Call Plan Monitoring:
Analyze "Call Reporting" to ensure reps are meeting their frequency targets for high-priority hospital accounts.

3. Data Analytics & Reporting

Dashboard Creation:
Build and maintain automated reports that visualize sales performance vs. targets.

Hospital Channel Insights:
Analyze hospital procurement data and formulary listings to identify growth opportunities.

Sizing & Mapping:
Conduct periodic sales force sizing exercises to ensure the team is structured correctly for current market demands

The experience we're looking for

Experiences
3–5 years in SFE, Commercial Excellence, or Sales Ops within Pharma/MedTech.
System Expertise
Hands-on experience with Veeva CRM (Vault/Crm) is mandatory.
Channel Knowledge
Deep understanding of the Hospital Channel (Formularies, Tenders, HCP Segmentation).
Technical Skills
Advanced Excel (Pivot, PowerQuery); experience with BI tools (Tableau/Power BI) is a plus.
Communication
Ability to translate complex data into simple "Next Steps" for Sales Directors and Reps.

The skills for success

Trade Marketing, Field sales; Field sales management, Ecommerce, Analysing sales and Ecommerce data, Leadership skills, Consumer Insights; Shopper Insights; Customer Insights; Category Analysis, Collaboration and partnership skills; Influencing, Consultative Selling, Customer strategy; Channel strategy, Sales strategy development, Perform product planning, Business accumen; financial accumen, commercial accumen, Sales negotiation, P&L Management, Strategy Execution, Operational Excellence.

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.

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