Brand Manager - Medical Marketing

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

​Marketing​

Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands.
Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society.
With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams.With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.
 

About the role

Brand Manager - Medical Marketing plays a pivotal role in bridging clinical expertise and marketing strategy. This position is responsible for developing impactful medical marketing materials, training programs, and event management initiatives that drive brand growth, support the sales force and maintain market competitiveness. This role collaborates closely with cross-functional teams, key opinion leaders (KOLs), and external partners to ensure the successful communication of key brand messages and clinical information.

Your responsibilities

1. Development of Detailing Materials
- Align on key messages with stakeholders. - Design promotional and educational materials in accordance with the Brand Book and Brand Guidelines. - Coordinate and secure approvals from relevant leaders (Head of OTC, Marketing Director).
2. Training & Development
- Conduct monthly training sessions (face-to-face/online) for medical and OTC representatives, including: - Classroom training and knowledge assessments. - Role-playing exercises. - In-field coaching. - Lectures by invited KOLs. - Develop new training curricula/programs for new joiners, medical reps, and OTC reps, focusing on detailing, presenting, and objection handling.
3. Symposium & KOL Engagement
- Collaborate with speakers to discuss symposium topics, content, and key messages. - Provide KOLs with master slide decks, clinical papers, FAQs, and objection-handling materials. - Ensure KOLs are well-versed in product indications, posology, adverse events, drug interactions, and contraindications. - Attend medical symposiums/lecture tours to monitor message delivery and gather feedback.
4. Clinical Support for Product Enlisting
- Provide clinical information to support product listing in hospitals. - Share necessary clinical data with key doctors and pharmacists.
5. Event & Speaker Management
- Manage KOL relationships and monitor speaker performance. - Collect audience feedback and evaluate message reception and confidence to prescribe. - Measure event effectiveness and identify areas for improvement.
6. Market Intelligence & Competitive Analysis
- Observe and gather information on competitor activities, communications, and market trends. - Report market intelligence and develop contingency plans to counter competitors.
7. Sales Support Materials
- Develop materials (e.g., roll-ups, reminders) to support the sales team in effectively communicating key brand messages.
8. Meeting & Presentation Preparation
- Prepare slides and materials for key meetings, including ICR (bi-monthly), SCAM (quarterly), PLAN (yearly), business reviews, and monthly market intelligence updates.

The experience we're looking for

1. Bachelor’s degree in Pharmacy, Life Sciences, Marketing, or related field.
2. Experience in medical marketing, pharmaceutical sales, or related roles.
3. Proficiency in digesting clinical papers, simplifying key points, and developing materials to promote brand benefits.
4. Strong communication, presentation, and project management skills.
5. Ability to collaborate with cross-functional teams and external partners.
6. Analytical mindset with attention to detail.

The skills for success

Data analysis, clinical data interpretation, Global Medical Affairs, Consumer behaviour, Stakeholder relationship management; Customer relationship management, Key account management; Strategic partnership, Customer value maximisation, Financial accumen, Strategic Selling; Influencing, Storytelling, Negotiation skills, Digital activation to HCPs, Digital strategy; Channel strategy, Medical Sales; Clinical sales knowledge, Medical Marketing, Capability building, Global Medical Affairs, Clinical Management.

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.