I&A Manager - Thailand & Vietnam
We are Reckitt
Marketing
About the role
The Insights & Analytics (I&A) Manager acts as a strategic business partner responsible for transforming data, consumer understanding, and AI-enabled analytics into actionable growth opportunities. The role supports country leadership teams by delivering forward-looking insights, identifying commercial opportunities, driving data-led decision-making, and influencing business strategy across categories, channels, and customers.
Your responsibilities
• Serve as a strategic business partner to country leadership teams, providing insights and recommendations that drive commercial growth and business decisions.
• Leverage AI-enabled analytics and multiple data sources (Nielsen Retail, Panel, IQVIA, Consumer researchetc.) to generate predictive, actionable insights and synthesize complex information into clear business intelligence.
• Lead consumer, shopper, healthcare professional (HCP), category, and market understanding to identify growth opportunities, risks, and emerging trends.
• Support business planning through scenario modeling, forecasting, and performance analysis.
• Drive omnichannel (Offline and Online) to unlock growth opportunities across channels.
• Monitor competitive activity, innovation pipelines, and evolving consumer needs to anticipate future market trends.
• Ensure the business has access to high-quality, timely, and cost-effective market intelligence, data solutions, and external insights.
• Deliver standardized reporting and performance tracking to measure business and category performance.
• Manage external data sources and market research partners to ensure data quality, coverage, reliability, and actionable outcomes.
• Partner with Marketing, Sales, Category, and other cross-functional stakeholders to identify key business questions, define research priorities, and translate insights into business actions.
• Influence stakeholders at all levels through compelling storytelling, data visualization, and evidence-based recommendations.
The experience we're looking for
• 6–10 years of experience in Insights, Analytics, Category Management or Commercial Strategy.
• FMCG or Consumer Health experience preferred.
• Strong understanding of Thailand market dynamics, consumers,shoppers and healthcare environments.
• Client-side or consulting/agency experience preferred.
• Proven business partnering and influencing track record.
• Experience working with syndicated data sources such as NielsenIQ, Kantar, IQVIA, or similar platforms is an advantage.
Core Skills & Capabilities
• Business acumen and commercial thinking.
• Data synthesis across multiple internal and external sources.
• AI and digital fluency with analytics tools and technologies.
• Power BI and/or Tableau literacy.
• Strategic storytelling and executive communication.
• Strong stakeholder management and influencing skills.
• Agility and speed in execution.
Success Profile
• AI-enabled insight leader rather than a traditional research manager.
• Strong business influence and growth mindset.
• Ability to integrate consumer, shopper and commercial perspectives.
• Focus on decisions and growth rather than reporting and methodology.
The skills for success
What we offer
Equality
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