Sales Force Effectiveness Executive (1 year Contract)

About the role
This role goes beyond routine reporting. Under the Sales Capability & SFE Manager, the SFE Executive will not only prepare and validate sales performance reports, but also challenge data accuracy, detect anomalies, and translate numbers into clear business actions. The expectation is not simply to generate dashboards, but to interpret what they mean, identify gaps, and communicate insights effectively to sales and cross-functional stakeholders.
The scope of work is designed to provide balanced exposure. Approximately 50% of the role focuses on operational
excellence in reporting and stakeholder communication. Another 30% involves participation in strategic projects aligned with company direction, including Business Intelligence enhancement, data modeling, statistical analysis, process improvement, and automation initiatives. This creates an opportunity to evolve from reporting data to shaping how data drives decisions.
In addition, around 20% of the role encourages project ownership. The SFE Executive will have the opportunity to prototype new ideas, design dashboards, automate processes, and activate features based on identified opportunities. With structured coaching and exposure to Head of and Director-level discussions, this role is suited for someone who is passionate about data, detail-oriented, comfortable working in a regional environment, and motivated to turn complexity into practical, business-ready solutions.

Your responsibilities
-Prepare and deliver daily, weekly, monthly, and quarterly sales performance reports for strategic channels.
-Conduct data analysis to identify trends, gaps, and opportunities for improvement in sales execution.
-Manage accurate calculation and validation of sales incentive programs for field teams.
-Support RTM effectiveness initiatives by providing data and insights for route optimization and coverage.
-Maintain and update SKU distribution, price, and promotion effectiveness tracking.
-Provide ad hoc reports and data analysis as requested by SFE & Channel Development Manager or sales leadership.
-Collaborate with sales teams to ensure timely and accurate data submission for performance tracking.
-Assist in monitoring key sales fundamentals such as effective calls, distribution, and compliance with must-list SKUs.
-Ensure data integrity and accuracy across all reporting systems and dashboards.
-Support capability development programs by providing performance insights and progress tracking.

Requirements 
-Degree from a recognized university.
-0–3 years of experience in sales analysis, trade marketing, or related roles (FMCG experience preferred).
-Strong analytical skills with proficiency in Microsoft Excel and data visualization tools (e.g., Power BI).
-Basic understanding of channel operations and RTM models.
-Detail-oriented with a high level of accuracy in data handling and reporting.
-Ability to manage multiple tasks and prioritize effectively under pressure.
-Strong communication skills to collaborate with cross-functional teams.
-Problem-solving mindset with ability to identify trends and propose solutions.
-Familiarity with sales incentive schemes and calculation processes is an advantage.
-Proactive, self-motivated, and eager to learn in a dynamic environment.
-Good command of spoken and written English.