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TM Colombia & GTM CWL Manager

City: Bogota

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

Team

Trade Marketing and Sales work hand in hand to drive business growth. Trade Marketing focuses on bridging marketing strategies with in-store execution, ensuring that brand priorities are visible and impactful at the point of sale through Go-To-Market planning, trade investment optimization, and shopper marketing initiatives. Sales, on the other hand, is responsible for building strong customer relationships, negotiating agreements, and delivering revenue by managing distributors and retail accounts. While Trade Marketing sets the strategy and ensures flawless execution, Sales brings those plans to life by securing distribution, driving volume, and achieving commercial targets. Together, they create a seamless connection between brand strategy and market performance.

About the role

The TM Colombia & GTM CWL Manager plays a critical role in driving the commercial execution strategy across multiple sales channels, ensuring that brand priorities are effectively translated into impactful actions at the point of sale. This position is responsible for maximizing sell-out, profitability, and market share through a combination of strategic planning, operational excellence, and cross-functional collaboration.

Your responsibilities

Strategic Leadership: Develop and implement comprehensive
Go-To-Market (GTM) strategies for Colombia and CWL countries, with a strong focus on the traditional channel. This involves defining the optimal structure for channels, customers, portfolio, pricing, and cost-to-serve to ensure sustainable growth.
Execution Excellence: Convert marketing and commercial strategies into actionable plans that deliver superior in-store execution. Ensure that trade investments are optimized and aligned with business objectives, driving efficiency and return on investment.
Shopper Marketing & Insights: Design and execute shopper marketing initiatives based on consumer insights and market trends, creating differentiated experiences that influence purchase decisions and strengthen brand presence.
Cross-Functional Collaboration: Work closely with sales, marketing, finance, and supply chain teams to ensure seamless execution of strategies. Act as a key connector between brand priorities and field operations, fostering alignment and accountability.
Performance Management: Monitor key performance indicators (KPIs) and ensure timely reporting and analysis to support decision-making. Identify opportunities for improvement and implement corrective actions when necessary.
Market Development: Capitalize on growth opportunities within the traditional channel, positioning it as a strategic pillar for the cluster’s expansion. This includes building strong relationships with distributors and ensuring effective management of their sales force.
Operational Optimization: Drive initiatives to improve cost efficiency, resource allocation, and overall operational effectiveness, ensuring that the business operates at its highest potential.

The experience we're looking for

- Proven background in sales, particularly within the fast-moving consumer goods sector.
- Multifaceted experience in customer management, trade marketing, and navigating various sales channels and formats.
- Strong negotiation skills and experience collaborating with third-party trade partners.
- A listener at heart, able to identify and address the business's core needs with consultative prowess.
- Exceptional communicator with a knack for guiding operations within a matrix organisation and influencing outcomes.
- Aptitude for managing complexity and a passionate drive to overcome challenges and achieve results.
- A self-starter with an entrepreneurial spirit who thrives on delivering tangible outcomes.

The skills for success

Field sales; Field sales management, Leadership skills, Consumer Insights; Shopper Insights; Customer Insights; Category Analysis, Collaboration and partnership skills; Influencing, Consultative Selling, Customer strategy; Channel strategy, Sales strategy development, Perform product planning, Business accumen; financial accumen, commercial accumen, Sales negotiation, P&L Management, Strategy Execution, Operational Excellence.

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.

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