Brand Manager Veet & Durex BNL

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.

Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

​Marketing​

Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands.

Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society.

With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams.

With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.

About the role

We’re looking for a Brand Manager to help grow and shape some of our most well-known brands around the world, Veet & Durex, to the Benelux region. In this role, you’ll transform consumer insights and market trends into impactful, localized marketing strategies. You’ll be responsible for adapting global plans to the local market, including tailoring packaging, media campaigns, and activation toolkits to ensure flawless execution across all touchpoints. From digital to retail, your work will shape how our brands show up and connect with consumers, driving both brand equity and long-term business growth.

Your responsibilities

• Lead the development of the mid and long-term Strategic Brand Plan from innovation pipeline to communication strategy definition
• Prepare the annual Marketing Plan which consists of in-depth market analysis, pipeline and strategy development, 4P execution, and financial planning.
• Participate in topline commercial planning, by translating the Marketing Plan into actionable commercial strategy with clear guidelines and support on 4Ps.
• Recommend and develop, in collaboration with the Insight sand Analytics services, the marketing studies necessary for the projects/good performance of the brand/s.
• Generate local business development initiatives (incl. new products, productivity projects, new communications, etc.) based on market knowledge and consumer expectations and develop them in partnership with global teams and other support departments.
• Carry out financial planning several times per year, following global guidance and company priorities. Optimize the brand/s P&L during the whole year and manage the brand/s budget. 
• Prepare the brand/s reporting (brand/s activation, brand/s learnings, financial plans, etc.) for top management, global and local teams.
• Animate, coordinate and collaborate with internal and external stakeholders, following the brand/s plans and objectives to achieve the company goals.
• Lead 1-2 transversal, marketing project/s as a champion and a unique point of contact and support. 

The experience we're looking for

• Minimum 3 years of marketing experience within the FMCG or Pharma sector, ideally in the FRBNL region (France, Belgium, Netherlands, Luxembourg).
• Mandatory Fluency in both French and English, written and spoken, with strong communication and presentation skills. Dutch being a plus. 
• Comfortable working on brands in the personal care and sexual wellness space, open to leading authentic, respectful conversations around topics such as intimacy, sexual freedom, personal hygiene, and LGBTQ+ inclusivity in line with Reckitt's values.
• Strong analytical mindset with experience using market research tools such as Nielsen, IQVIA, or similar platforms.
• Demonstrated ability to develop and execute strategic marketing plans, manage budgets, and contribute to commercial planning processes.
• Skilled in translating insights into actionable marketing initiatives, including product innovation, promotional planning, and 4P execution.
• Ability to adapt, prioritize, and lead key projects in a fast-paced, results-driven environment.
• Creative problem solver with a proactive mindset and the ability to think beyond conventional solutions

The skills for success

Consumer Insights, Analytical skills, Brand Strategy, Category Strategy, Presentation skills, Drive Innovation, Storytelling, Creativity, Marketing optimization, Digital Marketing, Commercial acumen, FMCG/Consumer Health Experience, Brand Management.

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.

We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.

All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.