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Customer Marketing Manager

City: Bucharest

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

Sales

Our Sales teams help to deliver Reckitt's purpose by building shared success with our customers, making access to the highest quality hygiene, wellness, and nourishment possible in-stores and online. Within Sales, we're focused on achieving outperformance across all of our channels, operating in highly competitive categories. This focus results in a dynamic, fast paced environment where cross functional teams are encouraged to collaborate to achieve success. We have around 10,000 sales people across the world, within market roles and ranging in areas like Field Sales, Key Accounts, Trade Marketing and Category Development.

About the role

As a Customer Marketing Manager, you will develop and implement marketing and sales strategies and plans for the scope of responsibility, in accordance with the strategic objectives of Reckitt’s 4P identified as key performance indicators. In this role you will report to our Head of Customer Marketing and will be based in Bucharest.

Your responsibilities

Create local marketing strategies and plans based on the Global Success Model, along with the execution plans of the regional SEE group and local business needs
Prepare marketing strategies, sales strategies and local development plans, in line with the company strategy.
Responsible for achieving local strategic objectives - namely market share, net profit, country operating profit, gross margin
Develop the budget for visibility and merchandising (non-BEI) and ensure that the set objectives are achieved
Develop and implement an executional, functional and efficient model for marketing and merchandising processes and for achieving objectives
Analyze customer information, consumer trends, market analysis, demographics, pricing programs, competitive products and best promotional practices to build successful strategies
Provides support to the marketing and sales teams using all available data for all categories and Reckitt portfolio to contribute to the overall development of customers/channel
Coordinate the executional activities of the brands to exceed annual objectives
Responsible for developing and executing the portfolio strategy in line with the national commercial strategy and regional
Responsible for a granular annual planning process: defining sustainable KPIs, market share, 3D, 4P, non-BEI budget, promotion strategy, discipline regarding critical process pillars, responsibility for planning, managing and measuring the team's budget
Continuously improving portfolio management by identifying efficiency and profitability opportunities and overall improving category management, including effective budget management to achieve building a top line and brand
Build strategic relationships and collaborate with key industry players, agencies and suppliers
Organize regular meetings with the sales team to measure progress against performance objectives and define solutions for portfolio performance in accordance with objectives, including corrective actions
Conduct market visits to assess point-of-sale performance and make recommendations
Ensure compliance with the functional model for marketing and merchandising processes and for achieving objectives

The experience we're looking for

Bachelor’s degree ideally in Marketing or a Business-related subject
Minimum 3 years of experience in the FMCG market in Trade Marketing / Customer Marketing / Shopper Marketing or Category management
Proficient in using MS Office tools
Fluent Romanian and English
Strong commercial awareness and dynamism, business acumen
Strong analytical and financial skills
Excellent communication skills
Results-oriented, entrepreneurial and self-motivated
Tenacious and resilient, determined to succeed even when faced with obstacles

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.

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