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Head of Consumer Engagement SEE

City: Bucharest

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

Marketing

Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands. Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society. With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams. With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.

About the role

Dive into the heart of data-driven marketing as our new Head of Consumer Engagement SEE, where every insight sparks an opportunity to shape our brand's future. At Reckitt, you'll harness the power of analytics to fuel marketing strategies that captivate audiences and catalyse growth. Your role is pivotal - transforming numbers on a screen into stories that resonate and campaigns that make a lasting impact. If you're driven by data and inspired by innovation, join us on this journey to elevate our global brand to new heights.

Your responsibilities

The Head of Consumer Engagement SEE together with the globally designated media agency must create the local media strategies for Romania, Bulgaria, Moldova, Hungary, Croatia, Serbia, Bosnia& Herzegovina, Slovenia based on the Global Success Model, in line with the local business needs.
Based on local researches (MMX, Brand Communication tracking), determine media impact and facilitate actions to maximize investment and develops the media plans for all brands and countries in scope in accordance with the company's strategy.
Responsible for achieving the strategic media objectives - defined by brand and by market for TV, digital and other media touch-points in line with media strategy.
Preparing the media budget for full fiscal year, monthly tracking and accurate reporting and ensuring that the objectives set are achieved.
Analyzes consumers profiles, trends, market analysis, demographics, researches, competitors media data, and marketing best practices to build successful strategies.
Coordinates brand media activities to exceed annual brand goals.
Actively participates in global media teams formus, apply global learnigns into local media plans and contribute to test& learn agenda.
Supports the internal and external business reviews to ensure successful and sustainable business development.
Builds strategic relationships and collaborates with key media industry players and agencies.
Works with the Purchasing departments to negotiate the media costs across countries in scope and conduct directly TV negotiations for markets.
Work with makreting teams to develop plans for the successful brand group to meet the NR, GM, MS, PC, BEI objectives by meeting deadlines and on budget and ensuring that his team executes them according to plan.
Develops the team members and acts as a role model within the team.

The experience we're looking for

Min. 5 years of media experience in relevant media roles (Media Lead in similar FMCG/pharma market company or top media agency)
Multi market experience in relevant European area (EE, SEE) is a MUST
Education at a minimum of a bachelor's degree, preferably with a specialization in the field of business - degree obtained from a recognized university
Leadership and interpersonal skills, able to build strong working relationships and influence internal teams

Excellent communication skills, results-oriented, entrepreneurial spirit and self-motivation
Ability to think creatively and innovatively

The skills for success

Consumer Insights, Analytical skills, Presentation skills, Drive Innovation, Storytelling, Marketing optimization, Commercial accumen, Collaboration, Brand Management, Data Driven Marketing and Media Manager.

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.

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