Senior Brand Manager

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.

Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

Marketing

Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands.

Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society.

With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams.

With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.

About the role

As a Senior Brand Manager, you will be responsible for driving growth of your brand and the achievement of financial & market share targets by leading the design and execution of the brand marketing strategy in line with country commercial strategy. As a member of the marketing team, you will be accountable and owner of delivering successful results regarding role’s relevant marketing mix.

Your responsibilities

In summary, you'll:

• Develop Strategic Direction & Growth Plan of the managed brands together with the Marketing Head.
• Design, Lead and Supervise implementation of Brand Marketing Strategies & Integrated activation of Business Development Initiatives (BDIs) customized to local market needs & insights with the aim of increasing brands’ awareness and sales.
• Drive business agenda & clearly communicate actionable insights and drive results across multiple teams using all available data and resources.
• Manage current portfolio & develop the necessary groundwork for mid & long-term launches pipeline based on opportunities identified.
• Work across functions including supply, sales and finance to ensure smooth translation of brand strategy and plan to market.
• Drive the development & coordinate with all Media Agency for the formulation and implementation of the Annual & Monthly media plans.
• Lead digital scale-up within marketing by driving influencer strategy, content creation, and integrated digital campaigns to strengthen brand equity, engagement, and growth.
• Management of relations with CDO/ CGO and impacting global strategy in constructive and proactive way to support local market.
• Conduct consumer market research, draw conclusions and indicate actions accordingly.
• Manage P/L and budget control development. 
• Support the Trade marketing team as required in optimizing product assortment per channel and promotional strategy.
• Support the Sales team in delivering product trainings.

The education background, experience & expertise we're looking for

• At least 5 years of experience across brand management and brand building, with proven involvement in delivering integrated campaigns and product launches. 
• Minimum Bachelor’s Degree in a Business-related subject from a recognized University.
• Solid understanding of social media platforms and digital ecosystems to support brand engagement and growth is strongly preferred.
• An ability to combine strategic thinking with decisive action, backed by a sharp commercial mindset.
• Insightful grasp of consumer behaviour and market trends, with an emphasis on the local and global perspective.
• Excellent communication skills, adept at nurturing relationships and managing stakeholders with ease.

The skills for success

• Creative yet strategic thinker.
• Agile, fast-paced and execution driven.
• Strong communication and storytelling skills.
• Consumer-first, insight-led approach.
• Strong Analytical acumen with the ability to convert data and insights into impactful actions.
• High learning agility with a proactive mindset to continuously evolve in a fast-changing digital landscape. 

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.
We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.
All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sex; protected veteran status; size or any other basis protected by appropriate law.