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Content & Creator Manager

City: Dubai

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

Marketing

Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands. Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society. With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams. With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.

About the role

Are you passionate about creating content that resonates and connecting with users in meaningful ways? Reckitt is on the lookout for a Content and User Manager who thrives in crafting exceptional narratives and fostering engagement across digital landscapes. In this role, you will navigate the exciting intersection of content strategy and user experience, ensuring our audience receives an uninterrupted flow of captivating material. This role owns content generation and creator partnerships for digital commerce in-market. You are the primary connection between category teams, creative agencies, content contractors and the creator ecosystem. The goal is a reliable, always-on content engine that fuels social commerce and demand generation. You may manage a mix of creators, production contractors/interns and a creative agency day-to-day, keeping content quality high and output consistent across platforms.

Your responsibilities

Creator & Affiliate Management

Build and manage a creator roster aligned to category priorities and brand standards
Brief creators on campaign objectives, content format and platform requirements
Review content, approve for publishing and track performance daily and weekly
Manage creator contracts, payments and relationship health
Run the affiliate program, covering recruitment, tracking and optimization
Onboard new creators as the program scales

Content Production & Execution

Brief production contractors and interns on short-form video and campaign assets
Manage production timelines and asset delivery across all digital commerce platforms
Adapt regional content frameworks to local language, culture and platform format
Ensure all content meets brand and quality standards before it goes live
Organize assets through the DAM (Digital Asset Management) system
Track content performance weekly and feed insights back to the wider team

What Good Looks Like

On a day-to-day basis, this role keeps the content engine running. That means:
Content going live on schedule, every day
Creators briefed, posting on time and hitting performance targets
A weekly dashboard that shows what is working, what is not and why
A creator roster that is actively managed, not just maintained
An affiliate program that is growing and converting
Fast feedback loops between content performance and the next brief

The experience we're looking for

Hands-on experience managing external partners directly
Good understanding of short-form video and at least one major platform (TikTok, Instagram or YouTube)
Comfortable tracking content KPIs and drawing clear conclusions
Strong communicator who can brief clearly and give direct feedback
5+ years in digital marketing, content or creator management
Organized enough to run multiple workstreams at once
Experience in FMCG, consumer health or personal care
Familiarity with affiliate platforms and program management
Working knowledge of Digital Asset Management tools
Experience adapting global or regional content to local markets
Basic video editing or production skills
Existing creator network in market
Experience working in a regional or multinational structure

The skills for success

Consumer Insights, Analytical skills, Brand Strategy, Category Strategy, Presentation skills, Drive Innovation, New Product Development, Storytelling, Creativity, Marketing optimization, Digital Marketing, Commercial accumen, Collaboration, FMCG/Consumer Health Experience.

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.

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