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Go To Market Manager

City: Dubai

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

Sales

Our Sales teams help to deliver Reckitt's purpose by building shared success with our customers, making access to the highest quality hygiene, wellness, and nourishment possible in-stores and online. Within Sales, we're focused on achieving outperformance across all of our channels, operating in highly competitive categories. This focus results in a dynamic, fast paced environment where cross functional teams are encouraged to collaborate to achieve success. We have around 10,000 sales people across the world, within market roles and ranging in areas like Field Sales, Key Accounts, Trade Marketing and Category Development.

About the role

The Go-to-Market (GTM) Manager drives execution excellence across Middle East Sales Operations ensuring strong coverage, visit productivity and in-store execution. The role enables execution discipline via technology adoption, geo-visibility and execution effectiveness through sharper governance. Working closely with Sales, Business Analytics and IT&D teams, the role focuses on commercial hygiene and process adherence to deliver consistent, high quality GTM performance.

Your responsibilities

GTM Strategy Development

Develop and execute comprehensive GTM strategies
Identify market opportunities and growth initiatives aligned with business objectives

Coverage

Expand geo-tagged outlet coverage to improve execution traceability
Institutionalize geo-tagging as a hygiene metric for sales rep deployment and planning
Lead expansion and sustained activation of outlet universe, ensuring optimal reach and depth across markets
Drive monthly ECO (active stores) growth, delivering consistent, market-wise performance improvement
Own beat planning, coverage models and routing effectiveness, dynamically aligned to market potential and outlet productivity for both sales reps and merchandisers

Sales Force Automation, Visit Productivity and PJP Adherence

Partner with IT&D on Sales Force Automation (SFA) implementation and compliance
Institutionalize strong field discipline by tracking and governing daily PJP adherence via SFA, embedding productivity benchmarks into frontline routines
Use PJP insights to identify inefficiencies, route overlaps and execution leakage for corrective action
Expand Smart Order implementation and compliance in partnership with IT&D and Sales

Commercial Hygiene and GTM Governance

Drive strong commercial hygiene and GTM governance
Continuously identify and act on GTM leakages beyond predefined checklists, ensuring robust execution governance
Ensure delivery of GTM priorities through sharp reporting, insight generation and action trackingTranslate reports into decision cues for sales leaders, enabling faster and more accurate execution corrections

Merchandising Operations, In-Store Execution and Visibility

Develop the manning strategies and determine the most effective deployment of merchandising manpower across markets to come up with an efficient cost structure that would align to market’s priorities
Partner with Sales and Merchandising Teams in the implementation and monitoring execution of Retail Performance Standards, considering as well operational factors in ensuring data collection is accurate, standardized and efficient
Coordinate with Trade Marketing in the cascade of monthly/quarterly priorities and activities as well as other executional plans
Collaborate with Trade Marketing and Sales in planning and reviewing Retail Performance Standards and point-of-purchase activities affecting merchandising effectiveness (i.e. OSA, Share-of-Shelf, Secondary Displays, Vision Stores)

The experience we're looking for

A successful Go-to-Market Manager is a strategic thinker with strong commercial acumen who can translate business objectives into executable market strategies. They excel at cross-functional collaboration, influence without authority, and leverage data-driven insights to drive revenue growth, accelerate product adoption, and improve customer outcomes.

At least 5 years of proven experience in Go-to-Market, Product Marketing, Business Strategy, Sales Operations, or related roles
Experience leading cross-functional initiatives and product launches
Strong understanding of sales, marketing, and product management disciplines
Experience in technology, software, cloud, telecommunications, or B2B industries preferred
Bachelor's degree in Business, Marketing, Economics, Engineering, or related field; MBA preferred

The skills for success

Strong strategic thinking with execution rigor
Advanced analytical and problem-solving skills
Ability to manager large, multi-layered sales ecosystems
Financial acumen with a strong grip on ROI and cost-to-serve
High ownership mindset with comfort in ambiguity
Proven ability to lead cross-functional initiatives
Excellent stakeholder management and communication skills

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.

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