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Senior Shopper & Customer Marketing Manager - OTC & Durex, Middle East

City: Dubai

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

Sales

Our Sales teams help to deliver Reckitt's purpose by building shared success with our customers, making access to the highest quality hygiene, wellness, and nourishment possible in-stores and online. Within Sales, we're focused on achieving outperformance across all of our channels, operating in highly competitive categories. This focus results in a dynamic, fast paced environment where cross functional teams are encouraged to collaborate to achieve success. We have around 10,000 sales people across the world, within market roles and ranging in areas like Field Sales, Key Accounts, Trade Marketing and Category Development.

About the role

Dive into the dynamic world of trade marketing with Reckitt and be at the forefront of driving growth and elevating brand presence. As a Senior Shopper & Customer Marketing Manager, you will build and execute go-to-market strategies that resonate with our trade channels and customers. This role is your opportunity to bring creativity and analytics together, influencing sales and creating lasting impacts on the market. Embrace the opportunity to leave a distinctive mark on our business, driving both our growth and yours.

Your responsibilities

The role requires frequent interaction with the sales field force, Marketing and Supply teams.
Mainly responsible for driving the PLAN excellence Width, Depth & Efficiency measures for their respective brand/ channel
Plays a key role within the Country Sales team, driving excellence in store (4P) execution across key customers/key accounts.
Ensuring Price Corridor and Trade Pricing Balance across the National landscape → meanwhile catering to different channel/ regional needs
Managing trade marketing activities within the allocated budget; ensuring that actual expenditures do not exceed the trade budget.
Analyzing and reporting any variations in the actual trade marketing expenditure versus budgeted.
Developing strong insights with field interactions to creatively come up with consumer promotion propositions for the marketing team
Forecasting Demand Planning streams for upcoming months, in line with liquidation plans for each region/channel
Developing push tactics (instore executions) synonymous with pull generated (marketing end) for a holistic Reckitt brand presence in store.
Interact with key stakeholders especially including Finance, Supply, Marketing and Sales account teams.
Manage the costing of trade promotions periodically and settle distributor claims
Conduct periodic internal audits of key customers, identify the pertinent issues and suggest remedies

The experience we're looking for

Planning & Monitoring: Proactively collect and analyse relevant data and, where necessary, seek new data sources to identify opportunities for corrective action and growth.
Building Business / Customer Relationships: Leads in the management of stakeholder interests and continually enhances relationships while building new stakeholder and company linkages
Negotiation & Influence: Plans and undertakes complex and contractual business negotiations with major customers
Educated to minimum bachelor’s degree level ideally in a business-related subject
6-7 years of FMCG experience in Sales / Trade Marketing / Marketing and Key Account Management

The skills for success

Trade Marketing, Field sales; Field sales management, Ecommerce, Analysing sales and Ecommerce data, Leadership skills, Consumer Insights; Shopper Insights; Customer Insights; Category Analysis, Collaboration and partnership skills; Influencing, Consultative Selling, Customer strategy; Channel strategy, Sales strategy development, Perform product planning, financial accumen, commercial accumen, Sales negotiation, P&L Management, Strategy Execution, Operational Excellence.

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.

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