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Category Development Manager

City: Dublin

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

Marketing

Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands. Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society. With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R and D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams. With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.

About the role

The Category Manager will be responsible for leading category strategies and delivering insights to drive business growth. This role requires expertise in category management from and FMCG/Pharma background and a strategic approach to customer and market needs.

Your responsibilities

You will be responsible for responsible influencing and driving our key retailer relationships to advance the in-store execution of the category. The role will involve internal cross functional working with the National Account and the trade marketing teams and ensuring clear strategic building blocks and tactics are being driven with the appropriate sense of urgency externally to result in store excellence and retailer performance.

Develop and deliver effective 4P execution based on local Success Models and an understanding of customers, categories and consumers to maximise category performance
Liaise with Trade Marketing to ensure that NPD plans and wider categories are aligned and best practices are shared
Customise strategies and plans to align with and support the retailers strategy
Effectively negotiate mutually beneficial solutions with various stakeholders and influence key decision-makers to improve in-store presence and execution of the category
Implement own initiatives from concept to in-store execution
Drive the range review process
Understand and consider the impact of own decisions and independent action within other Reckitt units and wider business
Manage short and long term contractual tactics and strategies

The experience we're looking for

Demonstrable commercial acumen and good understanding of Customer Management Process.
Ability to analyse large volumes of complex information, interpret & construct straightforward plans
Confident and capable of communicating and operating at all levels
Strong knowledge of Syndicated Data (Nielsen/IRI, Spectra, Panel Data, A&Us)
Advanced usage of Excel, PowerPoint, Nitro (or equivalent; and basic Spaceman (or equivalent)
Strong influencing / negotiation expertise

The skills for success

Consumer Insights, Analytical skills, Brand Strategy, Category Strategy, Presentation skills, Drive Innovation, New Product Development, Storytelling, Creativity, Marketing optimization, Digital Marketing, Commercial accumen, Collaboration, P&L management, FMCG/Consumer Health Experience, Brand Management.

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.

Job Segment: Nutrition, Counseling, Healthcare