Medical Marketing Manager Ireland

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

​Marketing​

Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands.
Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society.
With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams.With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.
 

About the role

Your role is to lead the development and execution of scientifically grounded medical marketing strategies for Reckitt’s healthcare portfolio across Ireland. Ensure brand messaging is commercially impactful, compliant with HPRA/IPHA codes, and tailored to healthcare professionals (HCPs), pharmacists, and patients. Drive omni-channel engagement and digital transformation for HCPs while bridging commercial objectives with scientific integrity.

Your responsibilities

• Develop and deliver medical marketing strategy on selected brands working closely with the category & brand managers.
• Using scientific expertise develop breakthrough communications targeting healthcare professionals.
• Effectively manage educational and promotional communications to healthcare professionals that are delivered directly from Reckitt.
• Monitor relevant legislation, medical issues, trends, and guidelines in Ireland and identify and manage risks and opportunities.
• Work closely and collaboratively with the brand teams in the development of marketing plans, appropriate marketing tools and materials to drive growth in selected healthcare products.
• Lead the HCP digital transformation plans and the seamless omni experience for HCP’s through path to recommendation.
• Partner with Medical Affairs and Regulatory to develop promotional claims aligned with SPCs and substantiated by robust scientific data.
• Identify opportunities to leverage real-world data and emerging evidence to strengthen brand positioning through integration of new scientific insights into marketing strategies and materials.
• Ensure Compliance to the HPRA & IPHA relevant Codes of Conduct and Standard Operating Processes always.
• Effectively manage the medical marketing projects and budget to deliver the medical marketing plan to defined timelines and within agreed spend. 
• Strong understanding of all the different channels to reach the required audience, experience in digital activation to HCPs
• Work closely with Sales teams and retailers on the strategy and execution of pharmacy and HCP plans.

The experience we're looking for

• Medical or scientific degree e.g., Pharmacist qualification, BSc in Life Sciences, Pharmacy, or related field
• Ambitious and keen to take on responsibility in an organisation that provides a high level of autonomy and individual responsibility.
• Ability to challenge the status quo and propose improvement.
• Tenacious and resilient, driven to achieve even when faced with obstacles
• Strong interpersonal skills capable of building strong working relationships and influencing external stakeholders, customers, healthcare professionals and internal teams
• Strong commercial understanding of business issues/opportunities balanced with a sound understanding of the HSE, pharmacy and changing Ireland healthcare environment

The skills for success

Data analysis, clinical data interpretation, Global Medical Affairs, Consumer behaviour, Stakeholder relationship management; Customer relationship management, Key account management; Strategic partnership, Customer value maximisation, Financial accumen, Strategic Selling; Influencing, Storytelling, Negotiation skills, Digital activation to HCPs, Digital strategy; Channel strategy, Medical Sales; Clinical sales knowledge, Medical Marketing, Capability building, Global Medical Affairs, Clinical Management.

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.