Shopper Activation Executive

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.

Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

​Marketing​

Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands.
Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society.

With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams.

With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.

About the role

The role of the Shopper & Activation Executive is responsible for delivering best‑in‑class brand execution across all Irish retail and pharmacy channels. This role leads in‑store communications, POS design, activation development, and customer‑focused navigation solutions that make it easier for shoppers to find, shop and choose Reckitt brands.

This position translates brand and commercial strategy into clear, effective in‑store experiences, driving visibility, conversion and consistency across every customer touchpoint.

Your responsibilities

1. In‑Store Communications & POS Development

• Develop and implement in‑store communication materials and POS solutions that are clear, consistent and customer‑friendly.
• Deliver full POS suites for campaigns, NPD, promotions and priority brand moments.
• Ensure all communications support a seamless and intuitive shopping journey.

2. Customer‑Centric Activation

• Advocate for the shopper across all in‑store executions, ensuring materials are easy to understand and aligned to shopper needs.
• Use shopper missions and behaviours to inform messaging hierarchy, layout and navigation.

3. Brand Consistency & Supplier Alignment

• Collaborate with the Brand team to ensure all in‑store touchpoints uphold Reckitt brand identity and tone.
• Develop and enforce supplier branding guidelines, ensuring consistent, high‑quality representation across stores.

4. Retail Media & Innovation

• Support the Shopper Marketing Manager in exploring and implementing retail media opportunities, digital POS solutions, and new in‑store technologies.
• Identify test‑and‑learn opportunities in digital screens, QR-led solutions, and enhanced customer engagement formats.

5. Fixture, Layout & Store Design

• Deliver fixture solutions, category signage and in‑store navigation that align with brand, category and commercial objectives.
• Ensure fixture and design recommendations support conversion and enhance overall shopability.

6. Cross‑Team Collaboration

• Work closely with commercial, operations, brand, category and online teams to ensure consistency across physical and digital touchpoints.
• Provide activation guidance for retailer meetings, customer sell‑ins and joint business planning.

7. Store Visits & Execution Excellence

• Conduct regular store visits nationwide to evaluate execution quality, assess in‑store needs, gather insight and support store refits.
• Ensure all POS and communications are implemented correctly and consistently.
• Partner with field teams to drive compliance with Perfect Store standards.

8. Budget, Agency & Project Management

• Manage shopper activation budgets, supplier quotes, POs and cost tracking.
• Brief and manage creative, print, production and experiential agencies.
• Ensure all materials are delivered on‑time, on‑brand, and to the highest quality.

The experience we're looking for

• 2–3 years’ experience in shopper marketing, FMCG, retail marketing or a similar commercial activation role.
• Strong knowledge of in‑store POS, including offer signage, in‑store branding, FSDUs, navigation tools and display units.
• Experience managing supplier branding, store signage and brand presence enhancements.
• Demonstrated ability to brief and manage creative agencies, especially for print and large‑format materials.
• Excellent organisational & project management skills with exceptional attention to detail.
• Strong written and verbal communication skills with the ability to collaborate, influence and inspire internal and external stakeholders.
• Experience working on store refits, retail environments or fixture projects is advantageous.
• Understanding of the Irish retail and pharmacy landscape is a plus.
• Degree in Marketing, Business, Communications or related field preferred.
  
  
  

The skills for success

Consumer Insights, Analytical skills, Presentation skills, Drive Innovation, Storytelling, Creativity, FMCG/Consumer Health Experience, Brand Management.

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.

We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.

All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.