Consumer Specialist - Social Media
We are Reckitt
About the role
The Consumer Specialist – Social Media is responsible for monitoring, engaging, and responding to all incoming social media posts across Enfamil-owned and paid social channels. This role will be responsible for ensuring timely, accurate, and brand-aligned communication with consumers, while maintaining a positive online presence and supporting community engagement strategies. The Consumer Specialist – Social Media will collaborate with CRC Communications, Marketing, Legal, Brands, and Corporate Communications to develop response strategies that follow Enfamil Brand Guidelines and tone of voice.
Your responsibilities
- Monitor all incoming social media posts, comments, and messages across social media platforms including, but not limited to, Instagram, Facebook, X, TikTok, Reddit, and YouTube
- Ensure compliance with Enfamil social channel community guidelines through the established approval process for all incoming consumer messages and comments to maintain a positive online environment
- Respond to consumer inquiries, comments, and concerns in a professional, empathetic, and brand-consistent tone with LEX and department approved responses
- Escalate sensitive or complex issues to appropriate internal teams following established protocols
- Collaborate with Communications and Marketing teams to ensure alignment on messaging and campaigns. Proactively suggest responses to anticipated consumer comments and questions
- Track and report consumer sentiment, trending topics, and engagement metrics
- Maintain knowledge of brand guidelines, promotions, and product updates to provide accurate information
- Identify opportunities to enhance consumer experience and engagement through social channels
- Provide feedback and suggestions for improving content moderation processes, procedures, and systems
- Act as a mentor to Experts that take part in applicable developmental assignments
- Assist with incoming consumer contacts including, but not limited to Phone, Email, and Chat contacts as needed based upon department and business needs
- Other duties as assigned
The experience we're looking for
- Minimum of high school diploma or equivalent; B.S. or B.A. preferred
- Minimum of 2 years of customer service experience required
- This position requires a mandatory hybrid schedule, with a combination of remote work and in-office presence
- Experience in social media engagement with knowledge of best practices and social media monitoring tools (e.g., Sprinklr) preferred.
- Effective and efficient problem-solving skills
- Ability to analyze, interpret, and provide solutions
- Strong organizational, time management, and interpersonal skills with attention to detail
- Proficiency with computer systems and ability to learn new tools quickly
- Flexibility with work schedule based on business demands
- Strong written communication skills with attention to tone and detail
- Ability to manage multiple conversations and prioritize responses effectively
- High level of responsiveness and adaptability in a fast-paced environment
What we offer
US salary ranges
USD 45,000 - 56,000
US pay transparency
Equality
Nearest Major Market: Evansville
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