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Digital & Social Media Executive

City: Gurugram

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

Marketing

Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands. Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society. With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams. With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.

About the role

A Digital & Social Media Executive identifies, engages, and manages relationships with social
media influencers to execute campaigns that increase brand awareness and drive ROI. Key duties
include negotiating contracts, overseeing content creation, tracking performance metrics (KPIs),
and staying updated on digital trends to align with marketing goals

Your responsibilities

Key Responsibilities
• Influencer Identification & Outreach: Research and identify potential influencers across platforms
(Instagram, YouTube) that align with brand values.
• Relationship Management: Onboard, negotiate, and maintain long-term relationships with
creators, influencers, and KOLs.
• Campaign Execution: Plan and execute campaigns, ensuring high-quality, on-brand content
creation, including managing deliverables and timelines.
• Strategy Development: Develop and implement influencer marketing strategies and creative,
engaging campaigns.
• Analytics & Reporting: Track, analyze, and report on campaign performance, ROI, and
engagement metrics, using data to refine future strategies.
• Contract Negotiation: Handle contract negotiations, ensuring compliance with brand guidelines
and legal requirements.
• Team Collaboration: Work with marketing, creative, and PR teams to align influencer content
with broader marketing initiatives.

The experience we're looking for

Key Qualifications & Skills
• Experience: 1 to 3+ years in influencer marketing, social media management, or digital
marketing.
• Knowledge of Social Media: Deep understanding of social media platforms, algorithms, and
content trends.
• Communication Skills: Strong negotiation, relationship-building, and communication skills.
• Analytical Abilities: Proficiency in analyzing performance data to calculate ROI.
• Project Management: Ability to manage multiple projects, timelines, and budgets
simultaneously.

The skills for success

Consumer Insights, Analytical skills, Presentation skills, Drive Innovation, Product sustainability, Creativity, Marketing optimization, Commercial accumen, Collaboration.

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.

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